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Packaging should tell a story. However, far too many brands leave the pages unwritten because they are only looking at packaging from one angle. For some, the priority is reducing packaging costs. Others only focus on creating the boldest style possible. Others simply don’t put any thought into packaging beyond selecting appropriate dimensions. There’s a big opportunity that’s being missed with th …

Shredded paper is shredding the competition when it comes to providing an affordable, sustainable packing material. Jubilant and whimsical, crinkle cut shred paper is designed to make recipients smile. However, this packaging filler is no joke when it comes to creating a very dependable, cost-effective way to protect items during transport. Take a look at what there is to know about the benefits o …

Paper bags are one of those things that modern people take for granted. We see them everywhere, as they have become ubiquitous in our daily lives. From the paper sack that holds a school lunch to the bags at the local store, these things are everywhere. Before paper bags came along, people would usually carry their goods in a sack made of thick cloth. A backpack might also be used, as well as jars …

Whether you’re wrapping a gift or manufacturing a product, the packaging matters. How you package your product will dictate consumers’ first impressions, and it can have a big impact on whether or not people purchase it. To improve the chances of people buying your product, follow these packaging design tips.AppearanceSimple design: Simplicity is key when it comes to an effective packaging design. …