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The holidays are one of the best times to show you’re willing to make an extra effort for your customers. Even the smallest of details can make a big impression, and you’d be surprised just how far that impression can take you. We’ve gathered our top tips on how-to-wow with your wrapping while remaining conscious of the cost to your business. Check them out here. 3 Christmas Present Wrapping …

If you’re a small or local business, you’ve probably wondered whether or not you should — or can afford to — offer complimentary gift wrapping and packaging to your customers this holiday season. You’re not alone in your concerns: it can be challenging to navigate, let alone rise to, customer expectations, especially as you approach the end of the year and start examining your numbers more clos …

Just because Christmas, Hanukah, New Year’s, and that one Aunt’s birthday you always seem to forget are over, doesn’t mean it’s time for a break just yet! No matter what industry you’re in, never underestimate just how much Valentine’s Day can do to boost your profits. If the December holiday season didn’t quite bring in as much as you’d hoped, perhaps Valentine’s Day sales can pick up so …

Your calendar never lies: it’s true. You’ve barely made it through the December holiday rush and now it’s time for Valentine’s Day. Have you even thought about how to prepare your gift shop business for the day of hearts? We get it: it’s the continuation of a stressful (but remember: potentially very profitable) time of year! Don’t worry…take a deep breath: at Mid-Atlantic Packaging, w …

It’s not easy to be a gift shop owner in this economy. For many, sales are down while rents are up, and the competition from big-name chain stores is discouraging at best. What’s a mom-and-pop gift store to do?As you probably already know, there’s no one simple answer. But there is help! For this guide, we surveyed 19 successful gift shop owners to get their best tips on marketing and branding, a …

Why are Window Displays so Important?A window display is equivalent to a billboard. It catches peoples’ attention and lures them into your store. In other words, it’s like free advertising! Since window displays are so vital for your business, you need to make sure to do it right. You can’t just stick a product in your window and call it a day; there’s a science to it and I’m going to help you mas …

The holiday season is the bread and butter for many small businesses. While they often come with the financial benefits of extra orders and an influx of new customers, holidays can also be a perfect opportunity to show your customers just how much you appreciate their business. To generate customer loyalty, rise above your competitors, and create brand recognition, consider offering complimentary …

According to the National Retail Federation, this year holiday shopping was expected to increase by 3.6%. Even though the holidays are generally a busy time of year for sales, they’re not the only time you should want to impress with your gift wrapping. So at Mid-Atlantic Packaging, no matter what the calendar says, we’re always looking for year-round ways to excite, so your packaging can …

Even in the wake of the Great Holiday Shopping Rush, smart retailers know it’s always best to keep an eye on the calendar at all times. Are you ready for Valentine’s Day? If you feel like you barely made it through the mad rush known as December, and like you’re on the less-prepared side of things now that V-Day is fast-approaching, let’s make sure you’re as ready as possible and start yo …

Alright crafting lovers, it’s time to get your hands dirty with all that extra wrapping paper you’ve been hoarding! We both know you’re not likely to use all those designs again or at least not in the foreseeable future; so instead of having it collect dust in your shop or home, get crafty! These 5 DIY craft ideas are fun and helpful no matter what you’re using it for…plus, these projects aren’ …

This holiday season, make your packaging work for your business and bring a little more sparkle to your customers! Take advantage of the occasion and spruce up your gift wrapping for the holidays. Here are four of our favorite holiday packaging tips and tricks: 4 Extraordinary Christmas Gift Wrapping Ideas #1. Elemental Ornamentation Adding a single, simple accent ornamentation to festive wrapping …

You made it! You survived the holiday season of December! Go ahead, take a moment and pat yourself on the back, but then buckle your belt, because you have about enough time to take one solid deep breath before you have to board the train to the next big shopping rush. After all, Engagement Season is really only about half over. Ahhh, Valentine’s Day. Across the nation, jewelry store owners …