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A Packaging Design Brief is essentially a roadmap for a design company. It lays out the dreams and desires of the client who needs creative ideas. It points you in the right direction. Those ideas are needed to propel marketing and sales by producing a catchy and unusual design. This design needs to put into the head of any potential consumer or customer that the design, product, and company go to …

Smart brands never overlook the importance of typography in packaging design. While many people think of typography as an afterthought, the reality is that this detail should be seen as a “finishing touch” that’s considered from the first step. The typography used on packaging is the direct line that brands use to communicate their messaging to their customers. How should brands be utilizing topog …

How do you dress up clothing in the right packaging? Apparel packaging requires the right aesthetic to really bring home the style message of your brand. After all, your customers are using your apparel for self-expression. Make sure your packaging enhances the way your target customer identifies with your product. The truth is that the apparel market is a highly competitive space. You’re …

In a general sense, printing is nothing new. The technology to print ink on paper in quantity has been around in centuries.However, it’s safe to say that the printing techniques that are used today are definitely not the same as those that were used to print the Gutenberg Bible in the 1450s.Technologically speaking, printing has come a long way in the last few centuries, and the development of new …

Do brands need a tagline to catch eyes? Taglines are concise, powerful messages that reinforce brand identity. They can also increase memorability, boost recognition, and create trust. We often think of a tagline as being something we “hear.” However, taglines can be visually represented. In fact, taglines featured on packaging create powerful messaging. Should brands consider using taglines to ma …

Packaging is more important than some people might think.The reality is that bad packaging could hurt you. 61 percent of online buyers are more likely to stick with you if you send nicely packaged products.That’s a big deal, especially considering that more people are shopping online. Getting your package design right is vital, and that’s what Mid-Atlantic Packaging is all about.Getting the design …

What does color have to do with good product packaging? The answer becomes clear once you dive into color matching for printed packaging. While the concept of color matching is simple, the truth is that this isn’t simply a minor detail to check off your list when developing packaging. Being precise with color is important for brands because research shows that color is critical in consumer purchas …

There’s a simple way for brands to offer a window into the quality of their products. Window patching is important for visual merchandising. The enticement factor of window patching is what causes so many food brands to use this packaging technique. However, window patching also enhances packaging for beauty products, electronics, culinary items, and more. Ultimately, window patching works in any …

Time impacts space and cost when it comes to production. That’s why so many brands are making the switch to just-in-time (JIT) packaging inventory management. The concept behind using JIT packaging inventory management works the same as the concept behind using JIT product inventory management. Brands know that having an excessive inventory can cause them to lose money in the forms of occupied war …

Damaged merchandise leads to a damaged reputation. The cost and disappointment associated with products that arrive damaged can be impossible for a brand to bounce back from. Brands are on the hook for replacing a product, covering return shipping, managing expectations of disappointed customers, and doing damage control against poor online reviews. With nearly 84% of consumers saying that they tr …

Crisp custom packaging is the start of a crisp brand image. However, brand managers can quickly become overwhelmed after seeing all of the different options on the table for creating brand-defining packaging. Choosing packaging that stands out functions beautifully and creates an impression with customers doesn’t have to be challenging. In fact, there are two quick “hacks” for making elite packagi …

Every industry has jargon, and it can take years of exposure to become familiar with the terms that are common in any given industry.Usually, you have time to get familiar with jargon when you enter a new industry, but that may not be the case when you are responsible for your organization’s packaging and shipping needs. It’s necessary for you to hit the ground running, and that means that you nee …

Have you ever stopped to think about how the quality of packaging paper affects your company’s sales? Choosing the appropriate paper grade is more important than most business owners suspect. That’s because the grade, weight, and overall feel of the paper in the consumer’s hands plays a key role in marketing success. Likewise, sometimes a higher grade or weight is necessary simply to protect items …

When you set out to find a packaging material supplier, there are plenty of questions to ask. That’s because the task is much like looking for a long-term partner. Packaging suppliers usually work with their clients for many years and can be one of the most important components in a company’s growth and prosperity.That’s because packaging is something that’s always with you, as long as you’re in b …