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The paper bag is one of the most common and versatile packaging that can be found in almost any store. It's a great way to package goods for easy transportation, but did you know there’s an even better way to customize these bags? Hot stamping has become increasingly popular among businesses looking to add custom designs to their paper bags without breaking the bank. In this article, we will discu …

The Big 2023 Packaging Design Trends Are HereWhat trends are coming for package design in 2023? Boldness is back on the e-commerce scene. As the market becomes even more crowded, retailers and brands are using strong visuals, endearing experiences, and smart designs to make lasting impressions on customers. In addition, ongoing trends focused on sustainability and efficiency are expected to move f …

A Packaging Design Brief is essentially a roadmap for a design company. It lays out the dreams and desires of the client who needs creative ideas. It points you in the right direction. Those ideas are needed to propel marketing and sales by producing a catchy and unusual design. This design needs to put into the head of any potential consumer or customer that the design, product, and company go to …

Smart brands never overlook the importance of typography in packaging design. While many people think of typography as an afterthought, the reality is that this detail should be seen as a “finishing touch” that’s considered from the first step. The typography used on packaging is the direct line that brands use to communicate their messaging to their customers. How should brands be utilizing topog …