The Benefits Of Using Hot Stamping On Paper Bags
Posted by Julie Rotuno on 20th Feb 2023
The paper bag is one of the most common and versatile packaging that can be found in almost any store. It's a great way to package goods for easy transportation, but did you know there’s an even better way to customize these bags? Hot stamping has become increasingly popular among businesses looking to add custom designs to their paper bags without breaking the bank. In this article, we will discu
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e-Commerce Packaging Design Trends to Watch Out for in 2023
Posted by Julie Rotuno on 7th Nov 2022
The Big 2023 Packaging Design Trends Are Here
What trends are coming for package design in 2023? Boldness is back on the e-commerce scene. As the market becomes even more crowded, retailers and brands are using strong visuals, endearing experiences, and smart designs to make lasting impressions on customers. In addition, ongoing trends focused on sustainability and efficiency are expected to move
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How To Write a Packaging Design Brief
Posted by Julie Rotuno on 24th Jun 2022
A Packaging Design Brief is essentially a roadmap for a design company. It lays out the dreams and desires of the client who needs creative ideas. It points you in the right direction. Those ideas are needed to propel marketing and sales by producing a catchy and unusual design. This design needs to put into the head of any potential consumer or customer that the design, product, and company go to
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Typography in Packaging
Posted by Julie Rotuno on 14th Jun 2022
Smart brands never overlook the importance of typography in packaging design. While many people think of typography as an afterthought, the reality is that this detail should be seen as a “finishing touch” that’s considered from the first step. The typography used on packaging is the direct line that brands use to communicate their messaging to their customers. How should brands be utilizing topog
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Top 5 Tips for Successful Packaging Design
Posted by Julie Rotuno on 14th Jun 2022
There’s always room for improvement when it comes to packaging design. Getting this right and continuing this tradition can keep your business moving forward. Packing is important to customers. An industry was birthed from it, and you can find it in countless YouTube videos of people unboxing or unpacking products. Folks like to talk about product design and the experience of unpacking a produc
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What are the Different Types of Printing for Packaging
Posted by Julie Rotuno on 14th Jun 2022
Things have come a long way since the invention of the printing press. Today, you can select from several different printing processes, any of which could be perfect for putting the finishing touches on packaging for your products.
Among the most common packaging printing options, today are:
Lithography
Flexography
Digital and Inkjet printing
Rotogravure
Silkscreen
How
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What Coating To Use For What Type of Packaging
Posted by Julie Rotuno on 14th Jun 2022
Today’s consumer is more sophisticated than ever before. When they buy something, they aren’t just shopping for a new product. They also are looking for an experience when unboxing said product.
It’s up to entrepreneurs to figure out how to provide that experience to customers. It’s not always easy, but the packaging that you choose can go a long way toward fashioning a one-of-a-kind mome
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What Is UV Coating?
Posted by Julie Rotuno on 14th Jun 2022
Packaging isn’t finished until it has an ultraviolet (UV) coating. While it’s easy to think of UV coating as a finishing touch, the truth is that this design element should be a part of the conversation from the start. Is your brand embarking on a packaging design project? These are the fast facts on UV coating.What Is UV Coating for Packaging?UV coating is a popular finish for packaging that offe
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Shelf-Ready Packaging Makes Brands Ready for Retail
14th Jun 2022
How do you get a product ready for the shelf? Brands readying for launch quickly discover that product design isn’t done until package design is done. That’s because packaging is a big factor in point-of-sale appeal. In fact, 72% of American consumers share that the design of a product’s packaging greatly influences their purchasing decisions. Take a look at what every brand preparing for a produc
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What Is Color Matching in Packaging?
Posted by Julie Rotuno on 14th Jun 2022
What does color have to do with good product packaging? The answer becomes clear once you dive into color matching for printed packaging. While the concept of color matching is simple, the truth is that this isn’t simply a minor detail to check off your list when developing packaging. Being precise with color is important for brands because research shows that color is critical in consumer purchas
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Choosing Between Matte and Gloss Lamination for Packaging
Posted by Julie Rotuno on 14th Jun 2022
Lamination often doesn’t get its due in packaging conversations. This results in brand managers not hearing about lamination options until those rushed final steps of giving the “go” to updated packaging. The truth is that lamination deserves priority in a packaging conversation because it’s the step that turns packaging from a concept to a consumer-ready reality. How it’s done will ultimately imp
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Advantages of Adding Varnish to Packaging
Posted by Julie Rotuno on 14th Jun 2022
Bring the Shine: What Is Varnish for Product Packaging?Varnish is the enhancement far too many brands don’t know they need when picking out packaging materials. What may seem like a minor afterthought creates a huge shift in the appearance of product packaging. Varnish is a type of coating that protects and enhances a finished product. A coating can enhance the look and integrity of a package by p
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5 Ways to Create Minimalist Packaging
Posted by Julie Rotuno on 14th Jun 2022
Have you noticed the trend toward minimalism in the last few years? It’s pretty difficult to ignore as many online influencers share their tips for creating a simpler and more meaningful life.Minimalism also deals with design. It may take the form of a home that is decorated with a minimum of fuss, emphasizing straight lines and sleek curves. Clutter and anything that is deemed unnecessary is cast
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How to Choose Brand Fonts for Packaging Design
Posted by Julie Rotuno on 14th Jun 2022
The best packaging designs typically feature a balance of images and text. Choosing just the right illustrations or images is critical to how effective your packaging is. However, the font that you use to present your text can be just as crucial.Above all, you want to be certain that the font or fonts that you choose are extremely likely to attract and keep customers. Choose something that is too
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Packaging Design Trends for 2022
Posted by Julie Rotuno on 14th Jun 2022
With a new year on the horizon, it is only natural that many brands are reconsidering their packaging choices. This means that there is quite a bit of interest in packaging design trends for 2022.Perhaps some of you didn’t know that packaging design has trends and seasons just like fashion does. These trends are not only about the design of the package but also the material and shape that are sele
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The Benefits of Offset Printing
Posted by Julie Rotuno on 14th Jun 2022
When you work with Mid-Atlantic Packaging to create custom bags and boxes for your brand, you’ll quickly discover that you have many options from which to choose.For instance, you’ll need to decide which printing technique makes the most sense for your packaging. Our packaging design experts can provide useful guidance for your specific situation. In the meantime, let’s explore offset printing, an
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How To Create The Perfect Unboxing Experience
Posted by Julie Rotuno on 14th Jun 2022
A personal touch. A splash of color. A note of thanks. These are things that people innately enjoy, and so it should be incorporated in various parts of the business. When you blend these elements with packaging, you get what is being called the “unboxing experience.” For many e-commerce brands, the unboxing experience is a great way to get user-generated content, word of mouth advertising, and mu
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Packing Industry Trends For 2020 You Don’t Want To Miss
Posted by Julie Rotuno on 14th Jun 2022
Packaging is more than boxes or the covering that protects or encloses a product during shipping and handling. Packaging is much like the cover of a novel, giving a glimpse into the inner world. Thus, it can be used to create anticipation and intrigue and be as much a part of the experience as the product itself.In 2020, we are going to see a focus on that experience more and more. Although consum
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Packaging Design Tips to Help Your Product Fly off the Shelf
Posted by Julie Rotuno on 14th Jun 2022
Whether you’re wrapping a gift or manufacturing a product, the packaging matters. How you package your product will dictate consumers’ first impressions, and it can have a big impact on whether or not people purchase it. To improve the chances of people buying your product, follow these packaging design tips.AppearanceSimple design: Simplicity is key when it comes to an effective packaging design.
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The Importance of Professionally Designed Logos
Posted by Julie Rotuno on 14th Jun 2022
On the first day of August 2021, television news media outlets ran retrospective segments related to the 40th anniversary of MTV, a cable network that is perhaps more iconic than HBO. Whether you grew up with MTV when it still played music videos or when it switched to a slew of reality television programming, chances are that you are familiar with the channel’s unmistakable logo, which has always
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The Evolution of Packaging
Posted by Julie Rotuno on 14th Jun 2022
What does packaging do for your company? In other words, is it only intended to protect its contents? Or, does packaging do even more, such as:
Containing;Preserving;Advertising; andCommunicating?Modern packaging is incredibly functional, versatile, and attractive. Packaging has improved so much in recent years that it’s a little bit difficult to look back and recall how things used to be. Even o
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Top 10 Ways to Improve Your Custom Packaging Design
Posted by Julie Rotuno on 14th Jun 2022
According to a 2021 report published by the MasterCard Economics Institute, global consumer spending in the e-commerce sector has increased by nearly $900 billion over the last couple of years. As can be expected the coronavirus pandemic of 2020 was a main driver of online sales, but market analysts believe that at least 30% of the shift made to e-commerce because of lockdown restrictions is bound
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The Method Behind a Successful Packaging Redesign
Posted by Julie Rotuno on 14th Jun 2022
Updated packaging is the tent pole of a brand makeover. New packaging creates an opportunity to fix all of the things that didn’t work. It can also reintroduce customers to a brand using a new value angle. Of course, brand managers face lots of pressure to make the most of an update. Take a look at what to avoid, what to embrace, and what definitely needs to be on your “must-have&rdquo
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What Is Aqueous Coating?
Posted by Julie Rotuno on 14th Jun 2022
Aqueous (AQ) coating is something that isn’t always covered in packaging 101. In fact, many CEOs and product managers are completely unaware of the benefits of AQ coating when making packaging plans. While an experienced packaging producer will bring up AQ in any packaging discussions, the reality is that decision-makers need to know about this feature because not all packaging suppliers hav
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