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There’s always room for improvement when it comes to packaging design. Getting this right and continuing this tradition can keep your business moving forward. Packing is important to customers. An industry was birthed from it, and you can find it in countless YouTube videos of people unboxing or unpacking products. Folks like to talk about product design and the experience of unpacking a produc …

Things have come a long way since the invention of the printing press. Today, you can select from several different printing processes, any of which could be perfect for putting the finishing touches on packaging for your products. Among the most common packaging printing options, today are: Lithography Flexography Digital and Inkjet printing Rotogravure Silkscreen How …

Today’s consumer is more sophisticated than ever before. When they buy something, they aren’t just shopping for a new product. They also are looking for an experience when unboxing said product. It’s up to entrepreneurs to figure out how to provide that experience to customers. It’s not always easy, but the packaging that you choose can go a long way toward fashioning a one-of-a-kind mome …

Packaging isn’t finished until it has an ultraviolet (UV) coating. While it’s easy to think of UV coating as a finishing touch, the truth is that this design element should be a part of the conversation from the start. Is your brand embarking on a packaging design project? These are the fast facts on UV coating.What Is UV Coating for Packaging?UV coating is a popular finish for packaging that offe …