Choosing Between Matte and Gloss Lamination for Packaging
Posted by Julie Rotuno on 14th Jun 2022
Lamination often doesn’t get its due in packaging conversations. This results in brand managers not hearing about lamination options until those rushed final steps of giving the “go” to updated packaging. The truth is that lamination deserves priority in a packaging conversation because it’s the step that turns packaging from a concept to a consumer-ready reality. How it’s done will ultimately imp
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Advantages of Adding Varnish to Packaging
Posted by Julie Rotuno on 14th Jun 2022
Bring the Shine: What Is Varnish for Product Packaging?Varnish is the enhancement far too many brands don’t know they need when picking out packaging materials. What may seem like a minor afterthought creates a huge shift in the appearance of product packaging. Varnish is a type of coating that protects and enhances a finished product. A coating can enhance the look and integrity of a package by p
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5 Ways to Create Minimalist Packaging
Posted by Julie Rotuno on 14th Jun 2022
Have you noticed the trend toward minimalism in the last few years? It’s pretty difficult to ignore as many online influencers share their tips for creating a simpler and more meaningful life.Minimalism also deals with design. It may take the form of a home that is decorated with a minimum of fuss, emphasizing straight lines and sleek curves. Clutter and anything that is deemed unnecessary is cast
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How to Choose Brand Fonts for Packaging Design
Posted by Julie Rotuno on 14th Jun 2022
The best packaging designs typically feature a balance of images and text. Choosing just the right illustrations or images is critical to how effective your packaging is. However, the font that you use to present your text can be just as crucial.Above all, you want to be certain that the font or fonts that you choose are extremely likely to attract and keep customers. Choose something that is too
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