A personal touch. A splash of color. A note of thanks. These are things that people innately enjoy, and so it should be incorporated in various parts of the business. When you blend these elements with packaging, you get what is being called the “unboxing experience.” For many e-commerce brands, the unboxing experience is a great way to get user-generated content, word of mouth advertising, and mu …

Packaging is more than boxes or the covering that protects or encloses a product during shipping and handling. Packaging is much like the cover of a novel, giving a glimpse into the inner world. Thus, it can be used to create anticipation and intrigue and be as much a part of the experience as the product itself.In 2020, we are going to see a focus on that experience more and more. Although consum …

Whether you’re wrapping a gift or manufacturing a product, the packaging matters. How you package your product will dictate consumers’ first impressions, and it can have a big impact on whether or not people purchase it. To improve the chances of people buying your product, follow these packaging design tips.AppearanceSimple design: Simplicity is key when it comes to an effective packaging design. …

On the first day of August 2021, television news media outlets ran retrospective segments related to the 40th anniversary of MTV, a cable network that is perhaps more iconic than HBO. Whether you grew up with MTV when it still played music videos or when it switched to a slew of reality television programming, chances are that you are familiar with the channel’s unmistakable logo, which has always …