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Is now a time to go bold with packaging? The answer depends on which school of thought you land in when it comes to minimalist versus maximalist packaging. Both options come with pros and cons that can rub up against your marketing plans. Both also have the potential for immense beauty. What does every brand need to know when deciding between minimalist and maximalist packaging? Your packaging is …

If you’ve ever ordered a pillow by mail, you might have been surprised to see the box in which it came. Pillow boxes have a very unique shape which is (of course) similar to that of a pillow. Most people throw away these boxes, thinking that they are too unique to re-use. Many companies also fail to see the varied usefulness of custom pillow boxes. Let’s go over some of the many uses to which thes …

With a new year on the horizon, it is only natural that many brands are reconsidering their packaging choices. This means that there is quite a bit of interest in packaging design trends for 2022.Perhaps some of you didn’t know that packaging design has trends and seasons just like fashion does. These trends are not only about the design of the package but also the material and shape that are sele …

On average, how many advertisements do you think the average person sees in a day? A dozen? Two dozen? Maybe 100 or more?The answer is something more like 6,000 to 10,000 ads every day.It probably sounds unbelievable, but give it some thought. What are some examples of places where you see advertising? MagazinesTelevisionYour email inboxPlaying alongside the news content you read on the InternetA …