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Is now a time to go bold with packaging? The answer depends on which school of thought you land in when it comes to minimalist versus maximalist packaging. Both options come with pros and cons that can rub up against your marketing plans. Both also have the potential for immense beauty. What does every brand need to know when deciding between minimalist and maximalist packaging? Your packaging is …

If you’ve ever ordered a pillow by mail, you might have been surprised to see the box in which it came. Pillow boxes have a very unique shape which is (of course) similar to that of a pillow. Most people throw away these boxes, thinking that they are too unique to re-use. Many companies also fail to see the varied usefulness of custom pillow boxes. Let’s go over some of the many uses to which thes …

With a new year on the horizon, it is only natural that many brands are reconsidering their packaging choices. This means that there is quite a bit of interest in packaging design trends for 2022.Perhaps some of you didn’t know that packaging design has trends and seasons just like fashion does. These trends are not only about the design of the package but also the material and shape that are sele …

On average, how many advertisements do you think the average person sees in a day? A dozen? Two dozen? Maybe 100 or more?The answer is something more like 6,000 to 10,000 ads every day.It probably sounds unbelievable, but give it some thought. What are some examples of places where you see advertising? MagazinesTelevisionYour email inboxPlaying alongside the news content you read on the InternetA …

Maybe you’ve already heard something about the latest trend toward minimalism. You see it everywhere, including interior design blogs and articles about living a simpler, more fulfilling life.What is minimalism? Most people who follow this philosophy believe that it’s all about stripping away the extraneous so that you are left with the genuinely important essentials. Actually, that is a pretty go …

Don’t underestimate the influence of anticipation on customer experience. In fact, a customer’s relationship with your product first begins in the mind before traveling from the senses to the intellect. Once the experience cycle is done, there’s no way to reset that make-or-break first impression that has been imprinted in the customer’s brain. This is the power of product presentation.How do bran …

Consumers are grabbing for some very different things in 2021 than they were in 2020, 2019 or 2018. As anyone in the consumer-goods industry knows, packaging strongly influences buying decisions. In a consumer poll conducted by the Paper and Packaging Board, 72 percent of consumers agreed that packaging design influences their purchasing decisions. The poll also provides some insights into the imp …

Packaging should tell a story. However, far too many brands leave the pages unwritten because they are only looking at packaging from one angle. For some, the priority is reducing packaging costs. Others only focus on creating the boldest style possible. Others simply don’t put any thought into packaging beyond selecting appropriate dimensions. There’s a big opportunity that’s being missed with th …

Is your company a victim of negative viral videos on social media? If you don’t know, simply search on the terms “unboxing” “video,” and “(your product’s or company’s name).” If the term “unboxing” is new to you, it refers to the simple act of filming and posting the act of opening a shipped product.If you search for your own company’s products, there might be no returned results, or you could see …

How much thought have you put into the packaging for your products? If your answer is: “Not much,” then you may be missing out on a critical opportunity.In fact, many entrepreneurs refer to their packaging as a “silent seller.” Your company’s packaging is a marketing technique that keeps communicating with your customers long after they purchased your product, especially if they made their order o …