Blog

Consumers are turning to eCommerce businesses more frequently to meet their basic needs and to acquire the things that make like more comfortable. This rise in the reliance on eCommerce means that demand has increased for interesting product packaging solutions. That's because it's essential for eCommerce brands to create a unique and memorable touchpoint for the customer. In fact, eCommerce busin …

Smart florists know that Valentine’s Day in the flower industry means one thing: everything’s coming up roses for the next few weeks! In fact, according to data gathered by The Retail Advertising and Marketing Association, flowers make up more than 34% of all the gifts purchased during the Valentine’s Day season, coming in only after cards and chocolates as the most popular gifts to gi …

Just because Christmas, Hanukah, New Year’s, and that one Aunt’s birthday you always seem to forget are over, doesn’t mean it’s time for a break just yet! No matter what industry you’re in, never underestimate just how much Valentine’s Day can do to boost your profits. If the December holiday season didn’t quite bring in as much as you’d hoped, perhaps Valentine’s Day sales can pick up so …

Your calendar never lies: it’s true. You’ve barely made it through the December holiday rush and now it’s time for Valentine’s Day. Have you even thought about how to prepare your gift shop business for the day of hearts? We get it: it’s the continuation of a stressful (but remember: potentially very profitable) time of year! Don’t worry…take a deep breath: at Mid-Atlantic Packaging, w …

When it’s time to package a sensitive and fragile item, common sense should tell you that it needs some special protection. Unless you feel like wasting money and making people angry, you definitely need to use some kind of padding when packing or shipping something breakable. However, this decision is not easy for some people.There are quite a few different types of padding that might be used in …

As the human population grows ever larger, its needs grow at the same pace. In the past, we didn’t have to worry all that much about ruining the environment because our species just didn’t have the numbers to do so. Likewise, before modern technology came into being, we didn’t really have the means to destroy the earth anyway. Unfortunately, this situation has changed dramatically. It is now much …

Why are Window Displays so Important?A window display is equivalent to a billboard. It catches peoples’ attention and lures them into your store. In other words, it’s like free advertising! Since window displays are so vital for your business, you need to make sure to do it right. You can’t just stick a product in your window and call it a day; there’s a science to it and I’m going to help you mas …

Whether you have a booth at a craft show or you have a retail store, all jewelers want to know one thing, how do you increase sales? This popular question can be answered in one word, displays. Purchasing a few simple displays will be sure to increase sales, and here’s why.When you buy jewelry, or anything for that matter, would you rather buy from someone who looks neat and professional or a …

To consumers, the term “package” means just one thing. It’s what they have to remove in order to gain access to the product they bought. Few people, except for those who sell goods to the public or to other businesses, ever give a thought to the various categories of packaging, namely primary, secondary, and tertiary.Take the average grocery shopper, for example. They often see both primary and se …

According to the National Retail Federation, this year holiday shopping was expected to increase by 3.6%. Even though the holidays are generally a busy time of year for sales, they’re not the only time you should want to impress with your gift wrapping. So at Mid-Atlantic Packaging, no matter what the calendar says, we’re always looking for year-round ways to excite, so your packaging can …

As a gift shop owner, you’ve likely already given a lot of thought to how you package your products. And if you’re like most business owners, the fact that your store may sell items in all different shapes, sizes, weights, and price points means that you may need a little packaging variety to make sure all your items get home with your customers safely. Still, sometimes you can get so caught …

At Mid-Atlantic Packaging, we’re always looking for new and exciting ways to expand our product lines. This month, we’re excited to highlight one of our new favorite ways to add an extra bit of sparkle to your custom retail packaging! After all, we think sparkle makes everything better…don’t you? Have you ever considered using metallic shred filler in your boxes, baskets, and bags? …

We know you’re always looking for new ideas to infuse into your business – and that might just mean taking advantage of social media marketing, revamping your packaging designs, or even deciding whether or not to add gift baskets for customers. That final point is of particular interest to us, and as you’ll soon see, should be to you as well. Do you know all the facts? Have you he …

While “filler” isn’t something that most brands want to be associated with their products, void fill in packaging enhances product value upon arrival. Void fill serves many purposes. It adds style and class to a product’s presentation. It also ensures that products don’t get “shaken up” on their way to the shelf. Take a look at why adding void fill is the …

You made it! You survived the holiday season of December! Go ahead, take a moment and pat yourself on the back, but then buckle your belt, because you have about enough time to take one solid deep breath before you have to board the train to the next big shopping rush. After all, Engagement Season is really only about half over. Ahhh, Valentine’s Day. Across the nation, jewelry store owners …

If you’re finding yourself with tons of extra tissue paper, instead of recycling it, or holding onto it when you know you won’t need it again, make a DIY project out of it. These projects usually don’t require too much more than the tissue paper itself, and you don’t need a lot of time (or money!) to make it happen. A Wreath for Every Season: Make a wreath out of all the ex …