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Businesses large and small spend upwards of $150 billion per year on packaging, and that massive total still only accounts for about seven percent of a product’s price. Even so, it’s a lot of money and no matter how big your organization is or what kinds of things it markets, packaging can literally make or break your bottom line. As many entrepreneurs discover every day, an ill-fitting, …

The packaging that you choose for your products is important for a number of reasons. For instance, you might choose a specific kind of packaging based on its:Aesthetic appealAvailable sizesAbility to save you money on shipping costsEnvironmentally friendly characteristicsHowever, one of the most critical reasons for choosing a certain type of product packaging is its ability to protect the conten …

Packaging is a potent way to make a brand statement. While many brands view packaging from a utilitarian standpoint, brands that are in the business of relationship building understand the importance of messaging through packaging. What better way to build brand value than to announce your brand as a gift to the recipient? For brands that are in the process of developing product packaging, it’s im …

There’s no denying that bubble wrap can be a lot of fun. We’ve all enjoyed the act of popping those little bubbles, though it’s unclear why we enjoy it so much. Since its invention in 1960, this has been one of the most popular packaging materials. Bubble wrap does a good job of protecting fragile goods at a minimal price. Today, we are going to delve into this subject and teach you everything you …

Bubble wrap is easily one of the handiest materials on the planet. Not only does it serve as the single best method of padding a fragile item, but it also serves as a fun and satisfying method of stress relief. However, we are not here to talk about how much fun it is to pop and twist a piece of bubble wrap. Instead, we want to focus on more practical concerns. Today, we will give you a full guide …

When it’s time to package a sensitive and fragile item, common sense should tell you that it needs some special protection. Unless you feel like wasting money and making people angry, you definitely need to use some kind of padding when packing or shipping something breakable. However, this decision is not easy for some people.There are quite a few different types of padding that might be used in …

When you are running any business, you have to consider the impact of e-commerce. People are buying over the internet more often than ever, and companies that don’t jump on the ship are bound to be left behind. If you want to be successful in today’s internet-driven marketplace, it is essential to understand every aspect of the process. Today, we will focus on the preparation and packaging aspect, …

The whole process seems simple: Get the goods where they need to be in as little time as possible and at minimum cost. However, while the objective is clear, it can also become challenging. Packages in the distribution center are subject to rough handling and other unsatisfactory conditions—all of which threaten to damage the product inside. Packaging has more benefits that assisting with branding …

Tamper-proof packaging is a very useful tool, and its concept is very simple. When a package is sent from one place to the other, it is often very hard to guarantee its security while in transit. Even with very expensive items, it is not realistic to monitor the cargo 24 hours a day. Therefore, there will always be opportunities for product tampering and other mishandling.The solution to this prob …

For those who aren’t familiar with the terminology of the packaging industry, things can seem pretty confusing. While every package is unique in some ways, most of them can be classified in a limited number of categories. Three of the most common package types are blister, skin, and clamshell. In this article, we will focus on these three types and explain them in detail. By the time we are done, …

To consumers, the term “package” means just one thing. It’s what they have to remove in order to gain access to the product they bought. Few people, except for those who sell goods to the public or to other businesses, ever give a thought to the various categories of packaging, namely primary, secondary, and tertiary.Take the average grocery shopper, for example. They often see both primary and se …

You might not know what a blister pack is, but you have seen them everywhere. Blister packs are just a certain type of package in which many products are sold. They consist of several different types of packaging, but all of them share one key thing in common. All blister packs work by enclosing the product in a plastic “bubble.” This bubble is also called a “blister,” and …