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Businesses large and small spend upwards of $150 billion per year on packaging, and that massive total still only accounts for about seven percent of a product’s price. Even so, it’s a lot of money and no matter how big your organization is or what kinds of things it markets, packaging can literally make or break your bottom line. As many entrepreneurs discover every day, an ill-fitting, …

The packaging that you choose for your products is important for a number of reasons. For instance, you might choose a specific kind of packaging based on its:Aesthetic appealAvailable sizesAbility to save you money on shipping costsEnvironmentally friendly characteristicsHowever, one of the most critical reasons for choosing a certain type of product packaging is its ability to protect the conten …

Packaging is a potent way to make a brand statement. While many brands view packaging from a utilitarian standpoint, brands that are in the business of relationship building understand the importance of messaging through packaging. What better way to build brand value than to announce your brand as a gift to the recipient? For brands that are in the process of developing product packaging, it’s im …

There’s no denying that bubble wrap can be a lot of fun. We’ve all enjoyed the act of popping those little bubbles, though it’s unclear why we enjoy it so much. Since its invention in 1960, this has been one of the most popular packaging materials. Bubble wrap does a good job of protecting fragile goods at a minimal price. Today, we are going to delve into this subject and teach you everything you …