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Sustainability can’t wait. For brands that utilize retail packaging, the urgency for making sustainable, eco-friendly updates is palpable. In polls, consumers are overwhelmingly voicing their support for brands that utilize eco-friendly practices. Beyond that, many consumers actually hold the expectation that brands are responsible for implementing eco-friendly changes. According to Nielsen’s r …

Flexible and resistant, kraft paper has quickly become the preferred packaging choice for many brands. This is a durable, attractive, cost-effective and eco-friendly option that allows brands to create a wholesome, responsible brand identity without compromising on the integrity of their packaging. Kraft paper is made using something called the “kraft process” that differs slightly from the way ot …

Is Tissue Paper Recyclable?Tissue paper is a popular packaging option for many stores and shipping businesses that need a simple, colorful way to protect merchandise. But what can you do with this tissue paper when it’s done? Some people assume that, because it has “paper” in its name, tissue paper can be recycled just like printer paper or cardstock. But the structure of this packaging paper is d …

As we approach Earth Day 2021, the world is ready to repackage the way it handles packaging. Consumers are hungry for packaging that doesn’t cause their purchasing decisions to harm the planet. Brands are hungry for sustainable options that represent their values. In the end, eco-friendly packaging is the future because it’s what people, brands and the planet need! The eco-friendly movement in …