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If you’re a small or local business, you’ve probably wondered whether or not you should — or can afford to — offer complimentary gift wrapping and packaging to your customers this holiday season. You’re not alone in your concerns: it can be challenging to navigate, let alone rise to, customer expectations, especially as you approach the end of the year and start examining your numbers more clos …

Whether you’re just beginning a new business venture, or if you’re just looking for a way to boost profits and buzz, you’ve probably wondered if branded custom shopping bags are a good investment. It’s a valid question. Let us break down the custom shopping bag debate for you. If you’ve been on the fence about whether or not investing marketing dollars toward your packaging will pay off, …

In a general sense, printing is nothing new. The technology to print ink on paper in quantity has been around in centuries.However, it’s safe to say that the printing techniques that are used today are definitely not the same as those that were used to print the Gutenberg Bible in the 1450s.Technologically speaking, printing has come a long way in the last few centuries, and the development of new …

Is custom packaging worth it for startup brands? Startups always have cost in mind when making decisions. They also have value in mind. That’s why custom packaging is such an interesting topic for startups. These are the four questions every startup needs to ask about packaging:What message do we want our packaging to send?What are our customers expecting when they hold our product for the first t …