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In today’s intensely competitive economy, it’s critical that entrepreneurs find innovative ways to distinguish themselves from the competition.Of course, it’s important to offer superior products and services, but it’s essential that businesses pay attention to using better marketing tools.One of the most important of these tools is the packaging that you choose for your products. Custom packaging …

Are you underutilizing your product packaging? Many e-commerce brands are missing some big red flags that are reducing packaging performance, dashing customer expectations and diminishing overall brand value. The biggest reason why brands fail at packaging is that they focus on perfecting one feature while ignoring peripheral value-adding elements. Don’t miss out on delivering value through smart, …

Sustainable and beautiful, kraft paper is making converts out of countless businesses looking for better packaging options. Deciding that kraft paper is the future of your packaging plan is only the first step. There are endless reasons why making the jump to kraft paper can benefit your business that range from cutting costs to linking your brand identity with sustainability. What you’ll soon dis …

Packaging should tell a story. However, far too many brands leave the pages unwritten because they are only looking at packaging from one angle. For some, the priority is reducing packaging costs. Others only focus on creating the boldest style possible. Others simply don’t put any thought into packaging beyond selecting appropriate dimensions. There’s a big opportunity that’s being missed with th …