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What is it about kraft boxes that makes you look twice? Kraft boxes are “naked” boxes made from unbleached pulp. In most cases, they are made from recycled kraft paper. This gives them a very wholesome, holistic look that somehow makes whatever is waiting inside take on a homespun vibe. The benefit on the sender side is that kraft boxes are extremely easy to design, make and ship. Take a look at w …

Proper planning for packaging is not just a clever tongue-twister. It’s serious business that directly affects the bottom line for any company that produces and sells goods. What does it take to plan your packaging the right way?From the beginning, before you sell a single item, it’s essential to know what kinds of mistakes to avoid, a few of which are rather common. So, right off the bat, you can …

The 2020s are turning out to be a challenging era for startups, once the darlings of Wall Street investors. Today’s new companies face all sorts of unique hurdles, not just when it comes to raising funds, but also with regard to acquiring customers in a cash-strapped economy still reeling from a global pandemic. Likewise, the modern startup has to deal with all the usual difficulties of opening a …

Consider this: On average, sellers of consumer goods spend between seven and ten percent of the product’s production cost on packaging. Each year, sellers spend a whopping $150 billion on packaging. The obvious reason is that they view a custom package as an investment rather than a raw expense.Consumers pay plenty of attention to packages, looking to them as a way to learn key facts about what th …