Why You Should Always Choose a Corrugated Shipping Box
Posted by Julie Rotuno on 14th Jun 2022
What’s the difference between a cardboard box and a corrugated box? Perhaps more importantly, which one is right for packaging and shipping your products?While both materials are popular options in the packaging industry, they have very different qualities and uses. The more you learn about corrugated boxes, the clearer it will be why this is the right material to choose for shipping in almost eve
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Tips for Creating Statement-Worthy Seasonal Packaging
Posted by Julie Rotuno on 14th Jun 2022
If you are operating a business, then you probably already know how critical a bustling holiday season is. In fact, for some small businesses, it is the holiday season that can ensure the success of the entire year. The same can be said even for larger businesses that have been in operation for years. A holiday season that is a runaway success in terms of sales can mean ending the fiscal year in t
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5 Ways to Save Money with Retail Packaging
Posted by Julie Rotuno on 14th Jun 2022
No matter what kind of business or store you run, custom retail packaging can help give your store a higher-end and personalized feel, which every customer can appreciate.
Because it doesn’t matter if you’re selling dog food or diamonds, repeat business and loyal customers are the secret sauce that can mean your store’s success. And keeping your name at the forefront of your customers’ mi
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When is the Right Time to Switch Packaging Suppliers?
Posted by Julie Rotuno on 14th Jun 2022
At its most basic level, product packaging offers a way to protect products and accessories so that they are safe from the moment they leave factories or warehouses until they get to the hands of shoppers. Packaging ensures that these products will reach their destination without damage or loss. From design to engineering, packaging design can play a significant role in the overall success of a
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The Importance of Protective Packaging
Posted by Julie Rotuno on 14th Jun 2022
The packaging that you choose for your products is important for a number of reasons. For instance, you might choose a specific kind of packaging based on its:Aesthetic appealAvailable sizesAbility to save you money on shipping costsEnvironmentally friendly characteristicsHowever, one of the most critical reasons for choosing a certain type of product packaging is its ability to protect the conten
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Why Your Customers Expect You to Offer Free Christmas Gift Wrapping
Posted by Julie Rotuno on 14th Jun 2022
If you’re a small or local business, you’ve probably wondered whether or not you should — or can afford to — offer complimentary gift wrapping and packaging to your customers this holiday season. You’re not alone in your concerns: it can be challenging to navigate, let alone rise to, customer expectations, especially as you approach the end of the year and start examining your numbers more clos
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Digital vs. Offset Printing for Packaging
Posted by Julie Rotuno on 14th Jun 2022
In a general sense, printing is nothing new. The technology to print ink on paper in quantity has been around in centuries.However, it’s safe to say that the printing techniques that are used today are definitely not the same as those that were used to print the Gutenberg Bible in the 1450s.Technologically speaking, printing has come a long way in the last few centuries, and the development of new
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Should a Startup Invest in Custom Packaging?
Posted by Julie Rotuno on 14th Jun 2022
Is custom packaging worth it for startup brands? Startups always have cost in mind when making decisions. They also have value in mind. That’s why custom packaging is such an interesting topic for startups. These are the four questions every startup needs to ask about packaging:What message do we want our packaging to send?What are our customers expecting when they hold our product for the first t
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Advantages of Using Magnetic Boxes
Posted by Julie Rotuno on 14th Jun 2022
Magnetic boxes make product packaging better in a snap. Brands are increasingly turning to self-closing magnetic boxes due to their visual allure, reliable closure, and durability. Magnetic closure is commonly used on boxes housing:Food and refreshmentsHigh-end chocolatesMedicineToysBeauty productsWatches and fine jewelryKeepsakes and collectiblesWhat do brands need to know about adding magnetic c
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Minimalist vs. Maximalist Packaging
Posted by Julie Rotuno on 14th Jun 2022
Is now a time to go bold with packaging? The answer depends on which school of thought you land in when it comes to minimalist versus maximalist packaging. Both options come with pros and cons that can rub up against your marketing plans. Both also have the potential for immense beauty. What does every brand need to know when deciding between minimalist and maximalist packaging? Your packaging is
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Shelf-Ready Packaging Makes Brands Ready for Retail
14th Jun 2022
How do you get a product ready for the shelf? Brands readying for launch quickly discover that product design isn’t done until package design is done. That’s because packaging is a big factor in point-of-sale appeal. In fact, 72% of American consumers share that the design of a product’s packaging greatly influences their purchasing decisions. Take a look at what every brand preparing for a produc
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What Does an Efficient Packaging Design Process Look Like?
Posted by Julie Rotuno on 14th Jun 2022
What should the packaging design process look like? Brands know that packaging is a major force in customer decisions. In fact, more than 72% of Americans say that packaging design impacts buying choices. The challenge for brands is that packaging needs to be more than just a “pretty face.” Packaging needs to:
Attract the 72%.Securely hold a product.Be fit for shipping without damage.Be manageabl
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The Importance of Box Samples: See What Your Customer Will See
Posted by Julie Rotuno on 14th Jun 2022
Sample before you commit! This is truly the golden rule of placing a custom packaging order. It even applies when you’re working with a reputable, competent packaging manufacturer to bring your concepts to life. A packaging sample is simply the best way to experience what your product will look like in its “final form.” Samples make it possible for brands to experience what their customers will ex
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Single Trip Packaging vs Returnable Packaging
Posted by Julie Rotuno on 14th Jun 2022
Every package has a life cycle. Companies that manufacture, package, and sell products are tasked with determining the life cycle of every piece of packaging using a variety of factors that all boil down to value. This is no small task. Considerations like cost, sustainability, product integrity, employee efficiency, and customer perceptions all loom when it’s time to decide what the intended life
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Mistakes Businesses Make When Shipping Packaging
Posted by Julie Rotuno on 14th Jun 2022
If you have an eCommerce business, then you probably already know that using good shipping practices is critical to your success. After all, your customers cannot visit you in a brick-and-mortar location. They shop for products on your website and then rely on you to use the right packaging to get their chosen items to them in one piece.Unfortunately, packaging remains an afterthought for many bus
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Luxury Paper Bags: Your Walking Advert
Posted by Julie Rotuno on 14th Jun 2022
On average, how many advertisements do you think the average person sees in a day? A dozen? Two dozen? Maybe 100 or more?The answer is something more like 6,000 to 10,000 ads every day.It probably sounds unbelievable, but give it some thought. What are some examples of places where you see advertising?
MagazinesTelevisionYour email inboxPlaying alongside the news content you read on the InternetA
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When Less is More: Minimalistic Packaging
Posted by Julie Rotuno on 14th Jun 2022
Maybe you’ve already heard something about the latest trend toward minimalism. You see it everywhere, including interior design blogs and articles about living a simpler, more fulfilling life.What is minimalism? Most people who follow this philosophy believe that it’s all about stripping away the extraneous so that you are left with the genuinely important essentials. Actually, that is a pretty go
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Why Branded Packaging Matters More Than You Think
Posted by Julie Rotuno on 14th Jun 2022
Starting a business is overwhelming. So many details need to be addressed, and from your supply chain to your website, it all seems critically important.It is absolutely true that your marketing strategy and the functionality of your products are paramount to the success of your new venture. However, it’s vital that the packaging for your products does not get lost in the shuffle.Too many entrepre
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The Different Printing Methods For Custom Paper Bags
Posted by Julie Rotuno on 14th Jun 2022
The humble but fashionable paper bag is the bag of choice for many retailers. They like the way the bags look, customers like how they feel and everyone appreciates that the bag can be reused and then recycled.Paper bags may be a popular and sensible packaging option, but they are more than that. Each one of those bags is an opportunity for you to get the word out about your brand and its products
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How to Choose the Right Custom Product Packaging
Posted by Julie Rotuno on 14th Jun 2022
It’s a strange situation, when you stop to think about it. Companies of all sizes spend billions of dollars every year on things like logo design, new vehicles, smart locks for office doors, and furniture. But, when it comes to choosing the right kind of custom packaging design, they often cut corners in an attempt to save a few bucks.What factors should you think about when selecting custom packa
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How to Package Your Products for Retail vs Online Stores
Posted by Julie Rotuno on 14th Jun 2022
Have you ever wondered about the different ways to package your company’s products for e-commerce vs retail channels? If so, you are among a large group of merchants struggling to strike just the right balance between two very different kinds of packaging strategies.Why are there such varied approaches to online selling and traditional retail methods? There are numerous reasons, but one of the key
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Merchandise Packaging: Equip Your Inventory For Fluctuating Trends
Posted by Julie Rotuno on 14th Jun 2022
For as long as people has sold things, sellers have struggled to figure out how much inventory to keep on hand. When it comes to packaging, the question is a bit different. It’s not related to how many products you need to keep in inventory, but what quantity of packaging supplies must be at-the-ready for incoming orders.There are all sorts of complex math equations that attempt to deal with this
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Product Packaging Mistakes That Are Costing You Money
Posted by Julie Rotuno on 14th Jun 2022
Is your company spending too much on packaging? If you’re like the vast majority of retailers out there, both e-commerce and brick-and-mortar, chances are your cost-of-goods-sold is overstocked with packaging expenses.Here’s why. In general, companies spend too much money on packaging, not too little. That’s because it’s just too easy to use a cardboard box when a more carefully designed wrapping
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What Can Kraft Paper Do For Your Company?
Posted by Julie Rotuno on 14th Jun 2022
What is “kraft paper,” and how can it help your company sell more products, save money, and create a more powerful brand image? Kraft paper is paperboard known for being very tear-resistant. It’s made from a special kind of pulp and often appears in product packages as a smooth, brown substance but can be bleached to appear white.Sustainable packaging is big business, and companies in many industr
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How Personal Can You Get with Packaging?
Posted by Julie Rotuno on 14th Jun 2022
In today’s intensely competitive economy, it’s critical that entrepreneurs find innovative ways to distinguish themselves from the competition.Of course, it’s important to offer superior products and services, but it’s essential that businesses pay attention to using better marketing tools.One of the most important of these tools is the packaging that you choose for your products. Custom packaging
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Is Your E-Commerce Packaging Missing Out on This Opportunity?
Posted by Julie Rotuno on 14th Jun 2022
Are you underutilizing your product packaging? Many e-commerce brands are missing some big red flags that are reducing packaging performance, dashing customer expectations and diminishing overall brand value. The biggest reason why brands fail at packaging is that they focus on perfecting one feature while ignoring peripheral value-adding elements. Don’t miss out on delivering value through smart,
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Six Types of Kraft Paper Your Brand Needs to Discover
Posted by Julie Rotuno on 14th Jun 2022
Sustainable and beautiful, kraft paper is making converts out of countless businesses looking for better packaging options. Deciding that kraft paper is the future of your packaging plan is only the first step. There are endless reasons why making the jump to kraft paper can benefit your business that range from cutting costs to linking your brand identity with sustainability. What you’ll soon dis
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4 Things You Should Consider When Making Your Next Packaging Purchase
Posted by Julie Rotuno on 14th Jun 2022
Packaging should tell a story. However, far too many brands leave the pages unwritten because they are only looking at packaging from one angle. For some, the priority is reducing packaging costs. Others only focus on creating the boldest style possible. Others simply don’t put any thought into packaging beyond selecting appropriate dimensions. There’s a big opportunity that’s being missed with th
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Custom Kraft Boxes? It’s Easy If You Do it Smart
Posted by Julie Rotuno on 14th Jun 2022
What is it about kraft boxes that makes you look twice? Kraft boxes are “naked” boxes made from unbleached pulp. In most cases, they are made from recycled kraft paper. This gives them a very wholesome, holistic look that somehow makes whatever is waiting inside take on a homespun vibe. The benefit on the sender side is that kraft boxes are extremely easy to design, make and ship. Take a look at w
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Key Factors to Consider in Retail Packaging
Posted by Julie Rotuno on 14th Jun 2022
Proper planning for packaging is not just a clever tongue-twister. It’s serious business that directly affects the bottom line for any company that produces and sells goods. What does it take to plan your packaging the right way?From the beginning, before you sell a single item, it’s essential to know what kinds of mistakes to avoid, a few of which are rather common. So, right off the bat, you can
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Key Considerations When Packaging New Products For Startups
Posted by Julie Rotuno on 14th Jun 2022
The 2020s are turning out to be a challenging era for startups, once the darlings of Wall Street investors. Today’s new companies face all sorts of unique hurdles, not just when it comes to raising funds, but also with regard to acquiring customers in a cash-strapped economy still reeling from a global pandemic. Likewise, the modern startup has to deal with all the usual difficulties of opening a
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How Custom Packaging for Retail Increases Product Sales
Posted by Julie Rotuno on 14th Jun 2022
Consider this: On average, sellers of consumer goods spend between seven and ten percent of the product’s production cost on packaging. Each year, sellers spend a whopping $150 billion on packaging. The obvious reason is that they view a custom package as an investment rather than a raw expense.Consumers pay plenty of attention to packages, looking to them as a way to learn key facts about what th
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Win The Unboxing Experience By Combating Wrap Rage
Posted by Julie Rotuno on 14th Jun 2022
Is your company a victim of negative viral videos on social media? If you don’t know, simply search on the terms “unboxing” “video,” and “(your product’s or company’s name).” If the term “unboxing” is new to you, it refers to the simple act of filming and posting the act of opening a shipped product.If you search for your own company’s products, there might be no returned results, or you could see
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What Is A Poly Mailer?
Posted by Julie Rotuno on 14th Jun 2022
Sometimes, you don’t want to ship goods in a box, especially if the items are not fragile and are very lightweight. When that happens, what do you use? Many companies are now reaching for poly mailers, a cost-effective and durable mailer that can replace bulky, heavy packaging and greatly reduce the cost of shipping.If you are looking at poly mailers as a smart and affordable solution, then keep r
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How To Create The Perfect Unboxing Experience
Posted by Julie Rotuno on 14th Jun 2022
A personal touch. A splash of color. A note of thanks. These are things that people innately enjoy, and so it should be incorporated in various parts of the business. When you blend these elements with packaging, you get what is being called the “unboxing experience.” For many e-commerce brands, the unboxing experience is a great way to get user-generated content, word of mouth advertising, and mu
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Single VS Double Wall Corrugated Boxes
Posted by Julie Rotuno on 14th Jun 2022
When you look at the title of this article, you might think that this question can be answered in one paragraph. Obviously, double-walled boxes are thicker than single-walled ones, but this doesn’t always make them the better choice. The choice between single-wall and double-wall boxes is not always a simple one, so let’s examine the subject a little more closely.A Clarification:Before we go any f
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How Sustainable Packaging Affects Your Business
Posted by Julie Rotuno on 14th Jun 2022
These days, it isn’t enough for a company to make a good product. Apart from obvious things like customer service and distribution, there is one other little factor that most companies do not consider. These days, a lot of people are looking to do business with companies that share their values. Conversely, offending a customer’s values is probably the easiest way to lose their business.For many p
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Subscription Box Packaging Design: What You Need To Know
Posted by Julie Rotuno on 14th Jun 2022
The idea of the subscription box is not new, but it has gained a surprising amount of popularity in recent years. A subscription box is part of a monthly plan whereby consumers receive certain items on a regular basis. For instance, monthly packages of shaving materials have become very popular due to their high convenience factor.So, let’s say you are planning to start a business that involves th
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How To Package and Ship Clothing
Posted by Julie Rotuno on 14th Jun 2022
Clothing is a very popular item when it comes to online commerce and mail-orders business. These items are not particularly vulnerable to shipping damage, so most people feel safe when ordering them by mail. While these items are not as fragile as many others, there is still a process that must be followed when packing and shipping clothes.The Basic Process, Step One: Preparing The GarmentsYou sho
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Why Packaging is Important in Supply Chain Management
Posted by Julie Rotuno on 14th Jun 2022
Proper packaging is a very important part of any product. The packaging is one of the most obvious things that separates a commercial product from other items. Everyone knows that a nice-looking package will help to attract the attention of potential buyers. However, you may not have considered the implications that your packaging choices can have on the supply side of your business.What Is Supply
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