6 Ways to Attract Customers to Your Retail Store
Posted by Julie Rotuno on 14th Jun 2022
Offer Buy Online, Pick Up in Store OptionsAlso known as a BOPIS, this offers customers the option to still shop online—only you get the revenue, and they don’t have to pay for shipping. Not to mention, this gets the customer in the store to pick up their purchase, which could lead to more purchases once they’re in.Offer Price Matching and DiscountsYou’re competing directly with the convenience of
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How Much Should My Packaging Cost?
Posted by Julie Rotuno on 14th Jun 2022
For startup businesses, packaging costs are one of those often-overlooked pitfalls that most people don’t see. Whether you’re paying the postal service or the people at the packaging plant, it’s a service that requires payment. Fortunately, this is not a complex matter. As such, we should be able to clear this one up for you with relative ease.How Much Should My Packaging Cost?According to all the
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The Ultimate Guide To Paper Bags
Posted by Julie Rotuno on 14th Jun 2022
Paper bags are one of those things that modern people take for granted. We see them everywhere, as they have become ubiquitous in our daily lives. From the paper sack that holds a school lunch to the bags at the local store, these things are everywhere. Before paper bags came along, people would usually carry their goods in a sack made of thick cloth. A backpack might also be used, as well as jars
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What is the Difference between Cardboard and Corrugated Shipping Boxes?
Posted by Julie Rotuno on 14th Jun 2022
We do not doubt that you have heard the term “corrugated cardboard” in the past. Most people assume that all cardboard is corrugated and that the two terms are synonymous or at least similar. This assumption isn’t a problem for the average person, but anyone who regularly uses shipping services will need to know the difference. Business owners who need to consider packaging needs will also need to
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What Does, “Get Free Plates With Your Order,” Mean?
Posted by Julie Rotuno on 14th Jun 2022
At Mid-Atlantic Packaging, we’re always looking for ways to make our customers happy. And that includes finding ways to speed up the process of printing customized shopping bags and other packaging supplies.We understand you need your products as soon as possible, and we also understand that for most businesses, any way at all to lower operating costs is both appreciated and undeniably helpful.It’
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DYK Mid-Atlantic Packaging Specializes in Custom Printed Labels and Tags?
Posted by Julie Rotuno on 14th Jun 2022
So, you’ve finally finished your dream custom retail packaging design. It’s on-brand, in your company colors, and you know it’s going to make your clients smile.But you’re not quite finished with the design process just yet! Sure, you’ve got the printed bags, boxes, tissue paper, and maybe even ribbon…but have you thought about labels and tags yet?Remember that, especially when it comes to standin
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3 Creative Gift Packaging Trends
Posted by Julie Rotuno on 14th Jun 2022
Sending a gift is always exciting. But no matter what occasion you’re celebrating, a meaningful gift is made all the more special with a little creative gift packaging.But what are the latest trends when it comes to packaging?How can you make sure your gift is sending the right message?And, if you want to provide gift packaging options to your customers, what should you consider?Don’t worry…we’ve
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Packaging Design Tips to Help Your Product Fly off the Shelf
Posted by Julie Rotuno on 14th Jun 2022
Whether you’re wrapping a gift or manufacturing a product, the packaging matters. How you package your product will dictate consumers’ first impressions, and it can have a big impact on whether or not people purchase it. To improve the chances of people buying your product, follow these packaging design tips.AppearanceSimple design: Simplicity is key when it comes to an effective packaging design.
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5 Eco-Friendly Packaging Material Alternatives
Posted by Julie Rotuno on 14th Jun 2022
Packaging is necessary for safe shipping and handling. Plastic and Styrofoam packaging, however, is detrimental to our environment. To reduce packaging waste in your company and decrease your carbon footprint, consider switching to a greener packaging option. These are some of the best eco-friendly packaging alternatives.Stone paper and plasticStone paper and plastic are made from calcium carbonat
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5 Creative Ways to Reuse and Repurpose Your Gift Bags
14th Jun 2022
Whether it’s just after the holidays or right before a birthday party, there are times throughout the year when we become painfully aware of how many gift bags we own. Gifts bags are necessary for certain occasions, but they tend to sit and collect dust the rest of the year. If you’ve decided that you simply have too many, consider some ways to repurpose your gift bags instead of throwing them out
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How to Choose the Right Packaging for You
Posted by Julie Rotuno on 14th Jun 2022
Have you ever received a product that was broken during shipping, and you had to send it back? Can you remember a time when opening something you bought was an ordeal because you had to use a military-grade weapon to get through layers of hard plastic?Businesses spend countless hours and dollars researching, designing, building and selling their products to establish a valuable brand image. Packag
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How Packaging Affects the Sales of Your Product
Posted by Julie Rotuno on 14th Jun 2022
Every company trying to sell a product knows their packaging plays an important role in their sales. Whether it’s for a children’s toy or a set of tools, the packaging is what supplies the consumer with the information they need to feel comfortable making a purchase. There are several aspects to effective packaging; however, it’s important to understand how packaging affects sales in more specific
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Choosing the Right Packaging for Your Store’s Products
Posted by Julie Rotuno on 14th Jun 2022
Selecting Good Packaging for ProductsA big part of making a product or transaction successful is picking the best packaging. Good packaging will be attractive to customers while also keeping the product safe and fresh – and it will do so while keeping the price within their budget. So what things should you consider when shopping for packaging? Here are the biggest factors in making the right choi
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It’s Not What It Seems: Hidden Messages in Brand Logos
Posted by Julie Rotuno on 14th Jun 2022
Look again. From your television to your car or from your new kicks to the soda you’re drinking, there’s a hidden message in so many popular company logos that you may have never even known about. Sometimes it takes a twist of your head, looking at something upside down, or just taking a step back. But once you see it, you’ll say, “Ahh, I see what they did there!” and you’ll never be able to look
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Line of Pouches
Posted by Julie Rotuno on 14th Jun 2022
With sales of fine jewelry continuing to move toward the online market, and an expected $257 billion in sales this year (yes, that was a “b”), finding that stand-out packaging solution for your jewelry is more important than ever before.After all, packaging isn’t just a way to keep products safe – it’s also how you communicate with your customers, build your brand, and increase your sales. At Mid-
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Think Outside The Gift Box
Posted by Julie Rotuno on 14th Jun 2022
J.G. Gallimore once said, “Image creates desire. You will what you imagine.” His words ring true for gift packaging, people normally assume that a creatively wrapped, or visually appealing package contains an equally cool and chic present. That’s why swirling ribbons tied around expertly wrapped gift boxes, along with custom labels are in vogue at independent retail shops.However, while more shops
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Save Money: Packaging as a Tool for Rebranding
Posted by Julie Rotuno on 14th Jun 2022
Many small businesses ignore branding because they think it requires massive ad budgets combined with outrageously expensive PR campaigns. While ads and PR will certainly help rebranding, we have a cheaper and easier solution to rebranding your business when you don’t have boatloads of money to spend… Packaging… Packaging says a lot about your company:
Commitment to detail
Customer servi
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4 Benefits of Not Customizing Shopping Bags for Your Retail Business
Posted by Julie Rotuno on 14th Jun 2022
about the benefits of ordering customizable shopping bags for your store or business, but believe it or not, there are those instances where it’s simply not yet time for you to customize your retail shopping bags. Especially in the earlier stages of your business, there’s nothing wrong with not customizing your shopping bags. Here, we’ll outline some of the reasons why you shouldn’t panic if you c
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6 Things You Have to Consider When Purchasing Your Custom Shopping Bags
Posted by Julie Rotuno on 14th Jun 2022
Business Insider recently reported that first impressions typically only take about 7 seconds. That means you have SEVEN SECONDS to impress your customer. How can you do that? One way is through killer custom bags and packaging. When you’re ready to order customized shopping bags for your retail store, you may be so excited that you forget to look at the big picture! (Hey, we get it, and we’re her
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The Importance Of Packaging In Marketing Your Product
Posted by Julie Rotuno on 14th Jun 2022
A business that considers packaging a necessity to protect its product from damage is losing an opportunity to market the merchandise. There are numerous ways to package. All of them need to meet a reason to draw attention to the product, and make the customer want more of the firm’s offerings.There are many articles that discuss the importance of packaging. They all stress certain points that are
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The Evolution of Packaging
Posted by Julie Rotuno on 14th Jun 2022
What does packaging do for your company? In other words, is it only intended to protect its contents? Or, does packaging do even more, such as:
Containing;Preserving;Advertising; andCommunicating?Modern packaging is incredibly functional, versatile, and attractive. Packaging has improved so much in recent years that it’s a little bit difficult to look back and recall how things used to be. Even o
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How to Stand Out from the Competition by Changing Your Retail Packaging
Posted by Julie Rotuno on 14th Jun 2022
In today’s competitive age, you have to do whatever it takes to stand out. Sometimes, focusing on the details that other stores overlook can mean the difference between the red and the black for your company.Stuck on ideas? One area you may want to consider reevaluating is your custom retail packaging.But Wait…What Is Retail Packaging?Retail packaging is everything that “wraps up” your products, f
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7 Signs Your Customers Hate Your Retail Packaging and How to Fix It
Posted by Julie Rotuno on 14th Jun 2022
The ScenarioYour storefront looks amazing, you know your merchandise is killer, and your customers are buying what you’re selling.You’ve recently been featured in a local magazine or on a social media platform as the next big boutique in town.Your business is growing, and you’re making a profit.It’s clear: Customers love your store. But why do they always look a little bit let down when they leave
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What is Retail Packaging and Why Do I Need it to Grow My Business?
Posted by Julie Rotuno on 14th Jun 2022
When customers decide to head to a brick-and-mortar store as opposed to finding something online, chances are their decision has a lot to do with how much they enjoy and value the in-store experience.There’s something about being able to walk into a store, see all the merchandise in person, actually hold it in your hands, test it out, or try it on, as opposed to the scroll-click-hope-for-the-best
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Why You Should Offer Free Christmas Gift Wrapping This Holiday Season
Posted by Julie Rotuno on 14th Jun 2022
The holiday season is the bread and butter for many small businesses. While they often come with the financial benefits of extra orders and an influx of new customers, holidays can also be a perfect opportunity to show your customers just how much you appreciate their business. To generate customer loyalty, rise above your competitors, and create brand recognition, consider offering complimentary
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How Custom Shopping Bags Can Help Your Retail Business Stand Out from the Competition
Posted by Julie Rotuno on 14th Jun 2022
According to recent research, a lot can happen in a couple seconds. It takes the average shopper about 2.5 seconds to decide whether or not to make a purchase. The reality is, if you wait to start influencing customers until they walk into your shop and start browsing through your racks and shelves, you’re simply not being as efficient or effective as you could be. Online shopping has made instant
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7 of the Most Frequently Asked Questions About Custom Shopping Bags
Posted by Julie Rotuno on 14th Jun 2022
We know that when you’re starting a new boutique or business, you have a million different things to juggle. No, we really know…because we were there once too. MidAtlantic Packaging is home grown, and we spent hours, weeks, months, getting up and going. We started out of our home, and over 3 decades later, we’re proud of what we’ve built our brand up to. But that doesn’t mean we forget what it was
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5 Reasons to Switch Your Custom Shopping Bag Vendor
Posted by Julie Rotuno on 14th Jun 2022
It’s a fact: How you present your product to your customers matters just as much as the product itself. A 2016 study conducted by WestRock asked over 2,000 consumers and 200 packaging professionals about this very issue. The results? 66% of consumers stated they have purchased a new productDrab, flimsy bags completely devoid of brand recognition may seem more affordable, but there are some serious
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6 Benefits of Custom Printed Shopping Bags for Your Retail Business
Posted by Julie Rotuno on 14th Jun 2022
Custom printed shopping bags aren’t just cute gimmicks—they can seriously bump up your business. Did we catch your attention yet? Check out these proven, very real benefits that customized shopping bags can offer—we’re pretty certain they’ll have you convinced it’s time to step up your game.Custom Printed Shopping Bags Can:1. Be Ordered on Several Sized BagsYou wouldn’t put a spatula inside a shoe
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5 Ways that Retail Packaging Can Improve Your Business
Posted by Julie Rotuno on 14th Jun 2022
Looking for ways to spice up your retail packaging? Whether you want a sleek and classic look or you’re interested in an ultra-creative, of-the-moment option, we’ve put together a list of some of our favorite retail packaging tips and tricks of the trade. If you’re looking for ways to make your packaging do some double duty, have we got some ideas for you!Tip # 1. Make It PersonalWe’ve seen tons o
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The Three Levels of Packaging
Posted by Julie Rotuno on 14th Jun 2022
To consumers, the term “package” means just one thing. It’s what they have to remove in order to gain access to the product they bought. Few people, except for those who sell goods to the public or to other businesses, ever give a thought to the various categories of packaging, namely primary, secondary, and tertiary.Take the average grocery shopper, for example. They often see both primary and se
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Printing Your Own Labels vs. Professional Printing
Posted by Julie Rotuno on 14th Jun 2022
Have you been wondering whether to print your own labels or team up with a professional printing service to print them for you? It’s a question almost every entrepreneur asks at one time or another, and there’s a good reason to ask it. It can seem easy enough to just use your own in-house equipment and paper to create labels, especially during the first few months of operation when sales might be
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4 Ways to Promote Your Business On a Budget with Retail Packaging
Posted by Julie Rotuno on 14th Jun 2022
Once you figure out the answer to the basic question, “What is retail packaging?” you may be full of creative ideas for how your custom retail packaging can set you apart from the competition. And when you consider that recent studies show that 9 out of 10 consumers have reused a custom branded bag or box, it just makes sense to consider customizing your packaging. But before you let your imagi
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Common Types Of Boxes For Packaging
Posted by Julie Rotuno on 14th Jun 2022
Packaging may seem like a simple thing. However, it is almost complex enough to be considered an art form. The art of packaging is very important for business owners and anyone else who sells anything. Packaging protects vital items during shipment, and also ensures that they will have a longer shelf life.
When selling through the mail, it is very important to understand the different typ
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6 Reasons You Should Have Ordered Your Christmas Wrapping Supplies by Now
Posted by Julie Rotuno on 14th Jun 2022
If you’ve been in business for a few holiday seasons, chances are you’ve already put in the majority of your Christmas and holiday wrapping supplies orders. But if you haven’t yet, don’t panic! There is still time to take advantage of pre-holiday sales, bulk deals, and all the other benefits that come with buying your packaging and wrapping supplies early. Check out why getting your order in ea
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3 Steps to Creating the Perfect Custom Shopping Bag that Attract New Customers
Posted by Julie Rotuno on 14th Jun 2022
Before we get started here…did you know that 66% of consumers have purchased a new product
solely based on packaging? Talk about an opportunity…
Creating the perfect custom shopping bag can be stressful and challenging. So whether you’re redesigning your current bags, or if you’re in the beginning stages of designing your packaging but just don’t know where to begin, we get it.
We also k
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How Custom Mailer Packaging Boxes Help to Boost Your E-Commerce Sales
Posted by Julie Rotuno on 14th Jun 2022
Custom is king in a world where customers can click to buy from thousands of merchants. That’s precisely why so many e-commerce brands are leaving their marks with custom packaging. Packaging is an important feature of the purchasing cycle because it’s the very first physical interaction that customers have with your brand. While you may have invested heavily in creating a well-designed buying
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Flexible Packaging vs Rigid Packaging: How To Choose
Posted by Julie Rotuno on 14th Jun 2022
Whether you are a business owner or a freelance online seller, this article should have helpful information for you. Whenever you are packaging a product for distribution or shipment, you will have to choose between flexible and rigid packaging. When we talk about flexible packaging, we are usually talking about bags and envelopes, while rigid packaging refers to boxes.
The Key Differences:
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Display Your Brand Through Custom Wine Boxes
Posted by Julie Rotuno on 14th Jun 2022
You already know that you make fantastic wines, but how can you get more people to try them?
The secret may be to package your wine in custom boxes. Using a custom box can be an excellent way to make your wine stand out from the competition on the shelf. The more unique and distinctive your box is, the more attractive it is likely to look to people who are browsing and are unsure what to
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Custom Tissue Paper Benefits
Posted by Julie Rotuno on 14th Jun 2022
Custom Tissue Paper: Nothing to Sneeze At
Tissue paper is an important packaging material throughout the retail and shipping industries. Among other things, businesses use tissue paper for packing online orders to ship, wrapping fragile merchandise in the store, adding a little padding to gift bags or even to wrap food and flowers. But did you know it can do more than just serve a functio
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