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As a business, creating a good product is only half the battle. You also have to package it in a way that’s appealing to your target audience. Research has shown time and again that packaging affects purchasing decisions and how consumers feel about what you’re selling. If you’ve made a sale online, you have to be conscious of how to package products for delivery. That means thinki …

Business owners across the country are increasingly interested in making eco-friendly choices. One of these choices is to opt for kraft paper packaging? Have you heard of kraft paper? Maybe not, but you’ve definitely seen it being used by some of the trendier retailers around town. Why are so many companies choosing kraft paper? Is it a good choice for your brand? Read on to learn m …

Once you’ve decided to order custom shopping bags for your business, you’ll likely have more than a few questions about which bags you should choose, how they should look, and how they can help take your store to the next level. The truth is, customized shopping bags are a great way to spread the word about your business, and should be seen as an integral part of your marketing plan! In fact, a …

Retail packaging, especially bags that are durable enough to be reused by your loyal customers, are much more than just great advertising. They communicate to your shoppers that you care enough about your merchandise to go above and beyond. But how do you know which type, style, and branding strategy is right for your store? We’re letting you in on our 4 simple steps to picking out the pe …