Are you looking for ways to get into the black this quarter? Are your profits growing, but at a rate that’s not quite up to speed? Sure, big changes, like opening an online store, increasing your hours, or hosting in-store events can help you turn a bigger profit, but what about the smaller details? Believe it or not shopping bags are a proven way to increase your bottom line. How can tha …

How long does it take for a customer to form an opinion about a brand?According to a study published by Google, the average person creates a lasting first impression of a brand within 50 milliseconds.If you have a company that exists only in the virtual world, meaning that you do not have brick-and-mortar locations that people can visit, it’s critical that you have an eye-catching and information- …

Once you figure out the answer to the basic question, “What is retail packaging?” you may be full of creative ideas for how your custom retail packaging can set you apart from the competition. And when you consider that recent studies show that 9 out of 10 consumers have reused a custom branded bag or box, it just makes sense to consider customizing your packaging. But before you let your imagi …

Why is color important in packaging? Color brings brands to life. For brands looking to create a lively identity that truly jumps out at customers, using color in packaging is essential. Using color in packaging is easier than most brand managers realize. While worries about cost and environmental factors cause many brands to shy away from adding color to packaging, there are ways to go bold witho …