The Benefits of Choosing Jute Bags
Posted by Julie Rotuno on 30th Nov 2022
Is your brand environmentally conscious? If so, you probably take care to reduce, reuse and recycle as frequently as possible.Your emphasis on green practices means that you probably also are looking for a way to package your products that is more sustainable. If that packaging also is attractive, durable, and versatile, then so much the better.Jute bags may be exactly what you are looking for. Ma
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How to Convert Your Retail Packaging to Meet Sustainability Standards
Posted by Julie Rotuno on 14th Jun 2022
Sustainability can’t wait. For brands that utilize retail packaging, the urgency for making sustainable, eco-friendly updates is palpable. In polls, consumers are overwhelmingly voicing their support for brands that utilize eco-friendly practices. Beyond that, many consumers actually hold the expectation that brands are responsible for implementing eco-friendly changes. According to Nielsen’s r
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How to Make Your Apparel Packaging Aesthetically Appealing
Posted by Julie Rotuno on 14th Jun 2022
How do you dress up clothing in the right packaging? Apparel packaging requires the right aesthetic to really bring home the style message of your brand. After all, your customers are using your apparel for self-expression. Make sure your packaging enhances the way your target customer identifies with your product.
The truth is that the apparel market is a highly competitive space. You’re
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Reusable Plastic Bags vs Reusable Fabric Bags
Posted by Julie Rotuno on 14th Jun 2022
Customers care about environmental packaging. Researchers and marketers are revealing polls that prove sustainable products and packaging are priorities for today’s consumers. Brands are often happy to accommodate this desire because eco-friendly packaging aligns with their own goals. However, knowing how to pivot to sustainable packaging choices isn’t always obvious for brands. Concerns about cos
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How to Choose the Right Custom Product Packaging
Posted by Julie Rotuno on 14th Jun 2022
It’s a strange situation, when you stop to think about it. Companies of all sizes spend billions of dollars every year on things like logo design, new vehicles, smart locks for office doors, and furniture. But, when it comes to choosing the right kind of custom packaging design, they often cut corners in an attempt to save a few bucks.What factors should you think about when selecting custom packa
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Why It Pays To Use Sustainable Packaging Materials
Posted by Julie Rotuno on 14th Jun 2022
People aren’t talking enough about the incredible return on investment you can get from switching to sustainable packaging. First, it’s important to remove any sense that this is something brands should walk toward begrudgingly. Based on what we’re seeing about consumer response to eco-friendly packaging, a pivot to responsible packaging is an opportunity.If you’re looking for the future of aligni
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Is Your E-Commerce Packaging Missing Out on This Opportunity?
Posted by Julie Rotuno on 14th Jun 2022
Are you underutilizing your product packaging? Many e-commerce brands are missing some big red flags that are reducing packaging performance, dashing customer expectations and diminishing overall brand value. The biggest reason why brands fail at packaging is that they focus on perfecting one feature while ignoring peripheral value-adding elements. Don’t miss out on delivering value through smart,
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Custom Kraft Boxes? It’s Easy If You Do it Smart
Posted by Julie Rotuno on 14th Jun 2022
What is it about kraft boxes that makes you look twice? Kraft boxes are “naked” boxes made from unbleached pulp. In most cases, they are made from recycled kraft paper. This gives them a very wholesome, holistic look that somehow makes whatever is waiting inside take on a homespun vibe. The benefit on the sender side is that kraft boxes are extremely easy to design, make and ship. Take a look at w
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How Brands Can Use Custom Packaging to Create a Lasting Impression
Posted by Julie Rotuno on 14th Jun 2022
How does a brand become unforgettable? The secret comes down to creating an experience that leaves an imprint. For brands, this means appealing to all the senses to create an exciting, satisfying product interaction for customers from start to finish. Many brands overlook the importance of packaging in the overall process of making an impression. However, packaging is an important tool for brand r
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How to Get a Direct ROI by Showcasing Packaging in Your Ads
Posted by Julie Rotuno on 14th Jun 2022
Packaging a product is almost as important as the product itself. The eye has to relate to the contents and brand. Choosing an easily recognized and attractive form of packaging will enhance a consumer to buy a product. It is not only the looks alone that trigger the brain to accept the ingredients. Here are some showcasing tips that manufacturers spend months in creating just to have the right ba
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Understanding Custom Packaging Options
Posted by Julie Rotuno on 14th Jun 2022
Do you know the options you have when it comes to packaging? Like e-commerce, the packaging industry has grown rapidly to meet consumer demand for safe, sustainable, informative, durable, artistic product packaging. In an era when computers and non-human apps are taking over much of our daily lives, consumers seem to be seeking out products and services that are delivered with unique flair and per
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What Is Kraft Paper?
Posted by Julie Rotuno on 14th Jun 2022
You may not know what Kraft paper is, but you have certainly encountered it before. In fact, you have probably used this substance many, many times without even realizing what it is. Kraft paper is used to make cardboard, grocery bags, paper towels, and many other things that you probably see every day. In order to give you a better idea of what it is, let’s look at the details of the matter.What
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What Are Jute Bags?
Posted by Julie Rotuno on 14th Jun 2022
If you are thinking about switching over to reusable shopping bags or cutting back on your plastic waste, then you probably have considered jute tote bags a couple of times. Although jute has been around for a long time and is completely natural, most people, especially consumers, know little about the material. If you are looking for a strong, durable material to use for bags, then jute is a fant
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What Is Void Fill In Shipping?
Posted by Julie Rotuno on 14th Jun 2022
Out of all the things you worry about today, the number one thing should be how you keep shipped products safe during transit. Whether you are sending out something small and fragile or a large, heavy parcel, you need to keep the package protected from damages. Also, if you are concerned about the customer’s experience, then you need to think about the unwrapping process, too. No one wants to unbo
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Is Jute Eco Friendly?
Posted by Julie Rotuno on 14th Jun 2022
One of the most pertinent questions these days is whether to invest in reusable grocery bags and what is a viable replacement. Should you be using plastic or synthetic materials? Or should you opt to use more natural materials, like canvas, cotton, or jute? Cutting down on plastic bags is a wise choice, no matter how you choose to go about it, but if you are going to make a greener switch, choose
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How To Choose Canvas Tote Bags
Posted by Julie Rotuno on 14th Jun 2022
Whether you are a young professional who needs to carry around paperwork, a parent lugging around accessories for your kids’ extracurricular activities or someone who needs reusable grocery bags to sell to customers, there is a canvas tote bag with your name on it! Canvas tote bags are a wonderful choice for anyone who has something to carry. But with some much variety, how do you choose the right
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How Sustainable Packaging Affects Your Business
Posted by Julie Rotuno on 14th Jun 2022
These days, it isn’t enough for a company to make a good product. Apart from obvious things like customer service and distribution, there is one other little factor that most companies do not consider. These days, a lot of people are looking to do business with companies that share their values. Conversely, offending a customer’s values is probably the easiest way to lose their business.For many p
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What Are The Most Environmentally Friendly Packaging Products?
Posted by Julie Rotuno on 14th Jun 2022
When you are trying to choose the right kind of packaging for your product, there are many things to consider. Luckily, most of these matters are not difficult because product packaging is a simple thing that serves a simple purpose. However, many people hit a roadblock when it comes to the subject of environmentally friendly packaging. In this article, we will attempt to help you find the best ec
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Benefits of Unique Product Packaging Design
Posted by Julie Rotuno on 14th Jun 2022
Earth Day may still seem far away, but it’s never too soon to start implementing some Earth-friendly habits. You may take shorter showers or print double-sided at home, but what about at work? A lot of people tend to lose track of their eco-friendly habits when they come to work, but Earth Day is the perfect opportunity to encourage those habits in the workplace. Here are some wonderful ways your
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What You Need To Know About Take Out Food Packaging
Posted by Julie Rotuno on 14th Jun 2022
A lot of people don’t understand the importance of takeout food packaging. However, anyone who has ever received a cold and unsatisfactory meal can appreciate the difference. Good packaging can often mean the difference between a satisfied customer and a grievous complaint.For those of you who are in the business of serving takeout food, this matter is far too important to ignore. So, let’s discus
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Packaging for Millennials: What You Need To Consider
Posted by Julie Rotuno on 14th Jun 2022
Presently, millennials have the greatest buying power out of every age group across the globe. About a quarter of the global population is made up of millennials, and most of these individuals dwell in regions with strong economics and influence. But millennials are unlike the previous generations in more ways than one, and that means they are changing the way business is conducted.If you have a b
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Packing Industry Trends For 2020 You Don’t Want To Miss
Posted by Julie Rotuno on 14th Jun 2022
Packaging is more than boxes or the covering that protects or encloses a product during shipping and handling. Packaging is much like the cover of a novel, giving a glimpse into the inner world. Thus, it can be used to create anticipation and intrigue and be as much a part of the experience as the product itself.In 2020, we are going to see a focus on that experience more and more. Although consum
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Benefits of Custom Carryout Bags
Posted by Julie Rotuno on 14th Jun 2022
Custom carryout bags help to spread the word about your delicious products! Restaurants using generic, unbranded carryout bags are missing big marketing opportunities. The truth is that brand loyalty is in the details. Letting customers interact with your brand’s name and logo as much as possible is so important for getting repeat customers while expanding recognition. Just how important is thi
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7 Reasons Why Demand for Eco-Friendly Packaging is Rising
Posted by Julie Rotuno on 14th Jun 2022
As we approach Earth Day 2021, the world is ready to repackage the way it handles packaging. Consumers are hungry for packaging that doesn’t cause their purchasing decisions to harm the planet. Brands are hungry for sustainable options that represent their values. In the end, eco-friendly packaging is the future because it’s what people, brands and the planet need! The eco-friendly movement in
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5 Things About Kraft Paper Shopping Bags that Customers Love
Posted by Julie Rotuno on 14th Jun 2022
At Mid-Atlantic Packaging, you know we’re always combing the market, the data, and even our own customer feedback to bring you the most current and concise information about retail packaging.
It’s a question we get all the time:
What type of packaging is best for my company and brand?
Though we’d love to be able to give a quick, one-size-fits-all answer, the reality is:
the be
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Busting Common Packaging Myths
Posted by Julie Rotuno on 14th Jun 2022
Can you separate filler from fact when it comes to packaging myths? There are plenty of fables about foldables, fallacies about finishes, and misconceptions about cardboard floating around out there in the world of consumer goods. There’s a simple reason why packaging myths are so common.
Consumer brands are in the business of selling products. They aren’t in the packaging business. Ho
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How to Recycle Kraft Paper
Posted by Julie Rotuno on 14th Jun 2022
Flexible and resistant, kraft paper has quickly become the preferred packaging choice for many brands. This is a durable, attractive, cost-effective and eco-friendly option that allows brands to create a wholesome, responsible brand identity without compromising on the integrity of their packaging. Kraft paper is made using something called the “kraft process” that differs slightly fro
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Reasons Your Winery Should Use Reusable Wine Bags
Posted by Julie Rotuno on 14th Jun 2022
There may be a few people around the world who do not like tote bags, but they clearly form part of a very small minority. Tote bags have been around since World War II, but they have become more prominent in recent years as the most logical replacement to the plastic bags that are seldom being given at retail stores. The wine industry has been paying attention to the tote bag trend; to the deligh
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Top Packaging Trends For 2021
Posted by Julie Rotuno on 14th Jun 2022
When was the last time your company revamped its product packaging? If your company is like most, the answer may be “years” or even “decades.”
Or, maybe your business is just getting started. If so, then it’s time to make some critical decisions with regard to how your new product will be packaged.
Like many other things, packaging design goes through various trends.
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