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Is your brand environmentally conscious? If so, you probably take care to reduce, reuse and recycle as frequently as possible.Your emphasis on green practices means that you probably also are looking for a way to package your products that is more sustainable. If that packaging also is attractive, durable, and versatile, then so much the better.Jute bags may be exactly what you are looking for. Ma …

There may be a few people around the world who do not like tote bags, but they clearly form part of a very small minority. Tote bags have been around since World War II, but they have become more prominent in recent years as the most logical replacement to the plastic bags that are seldom being given at retail stores. The wine industry has been paying attention to the tote bag trend; to the del …

Sustainability can’t wait. For brands that utilize retail packaging, the urgency for making sustainable, eco-friendly updates is palpable. In polls, consumers are overwhelmingly voicing their support for brands that utilize eco-friendly practices. Beyond that, many consumers actually hold the expectation that brands are responsible for implementing eco-friendly changes. According to Nielsen’s r …

How do you dress up clothing in the right packaging? Apparel packaging requires the right aesthetic to really bring home the style message of your brand. After all, your customers are using your apparel for self-expression. Make sure your packaging enhances the way your target customer identifies with your product. The truth is that the apparel market is a highly competitive space. You’re …