Types of Packing Material for Subscription Boxes
Posted by Julie Rotuno on 26th Aug 2022
Does your business ship out subscription boxes to your customers on a monthly or quarterly basis?
If so, then you probably already know that the type of packaging that you choose is critical to your success. It is the boxes and cartons that you use that protect your products and ensure that they safely reach their destination.
Moreover, packaging provides a wonderful medium for branding. You want
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Guide to Subscription Box Packaging Design
Posted by Julie Rotuno on 30th Jun 2022
Subscription boxes are incredibly popular with a broad range of consumers. People anticipate receiving each new edition, looking forward to its arrival like they used to get excited for Christmas.When those subscriptions arrive in a beautiful box or another well-designed packaging, the excitement is only heightened. If you want to ensure that your customers genuinely feel that they are receiving s
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Why Mailer Are Dominating The Industry
Posted by Julie Rotuno on 30th Jun 2022
Anyone who has spent a few years in the packaging industry knows that it follows trends much like clothing and interior design. That is, sometimes a type of packaging goes out of style as a new, better option becomes available.Such is the case with mailer boxes. If you have ordered anything from a website in recent years, chances are good that it came to you in a mailer box.What are the characteri
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6 Tips for Better Packaging for E-Commerce Fulfillment
Posted by Julie Rotuno on 14th Jun 2022
How do you go big with e-commerce packaging when you don’t necessarily have a big budget? The answer isn’t as complex as some sellers assume it should be. In fact, a smart, streamlined e-commerce packaging plan is the best way to smooth out your strategy for product fulfillment. What are the elements of good e-commerce packaging that digital brands need to know about? Take a look at six shipping t
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Concerns Of E-Commerce Packaging In 2021
Posted by Julie Rotuno on 14th Jun 2022
Businesses large and small spend upwards of $150 billion per year on packaging, and that massive total still only accounts for about seven percent of a product’s price. Even so, it’s a lot of money and no matter how big your organization is or what kinds of things it markets, packaging can literally make or break your bottom line.
As many entrepreneurs discover every day, an ill-fitting,
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Why Mailer Boxes Are Dominating The Industry
Posted by Julie Rotuno on 14th Jun 2022
Anyone who has spent a few years in the packaging industry knows that it follows trends much like clothing and interior design. That is, sometimes a type of packaging goes out of style as a new, better option becomes available.Such is the case with mailer boxes. If you have ordered anything from a website in recent years, chances are good that it came to you in a mailer box.What are the characteri
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Custom Packaging Tips for Online Brands
Posted by Julie Rotuno on 14th Jun 2022
How long does it take for a customer to form an opinion about a brand?According to a study published by Google, the average person creates a lasting first impression of a brand within 50 milliseconds.If you have a company that exists only in the virtual world, meaning that you do not have brick-and-mortar locations that people can visit, it’s critical that you have an eye-catching and information-
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The Top 10 Reasons You Need to Use Corrugated Boxes
Posted by Julie Rotuno on 14th Jun 2022
The future is looking very corrugated. That’s because the time-tested corrugated box is still the top choice for brands all over the world. The current state of corrugated is convenient, cost-effective, and focused on quality. If you’re in the middle of working out some big packaging decisions, it’s time to review the big, bold benefits of corrugated boxes. Take a look at 10 reasons to stay the co
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How Packaging Structures Influence Consumer Behavior
Posted by Julie Rotuno on 14th Jun 2022
Product packaging is an experience. That’s precisely why packaging structures influence customer behaviors. There’s a visceral, emotional and subconscious perception that takes place within seconds of seeing product packaging for the first time. While people generally aren’t even aware that this “snap decision” processing is happening in their brains, brands can lose a sale if everything doesn’t a
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Why You Should Always Choose a Corrugated Shipping Box
Posted by Julie Rotuno on 14th Jun 2022
What’s the difference between a cardboard box and a corrugated box? Perhaps more importantly, which one is right for packaging and shipping your products?While both materials are popular options in the packaging industry, they have very different qualities and uses. The more you learn about corrugated boxes, the clearer it will be why this is the right material to choose for shipping in almost eve
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Tips for Creating Statement-Worthy Seasonal Packaging
Posted by Julie Rotuno on 14th Jun 2022
If you are operating a business, then you probably already know how critical a bustling holiday season is. In fact, for some small businesses, it is the holiday season that can ensure the success of the entire year. The same can be said even for larger businesses that have been in operation for years. A holiday season that is a runaway success in terms of sales can mean ending the fiscal year in t
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Best Packaging Strategies for Returns
Posted by Julie Rotuno on 14th Jun 2022
The coronavirus pandemic has changed many aspects of our daily lives, but it has also introduced a few curve balls to the way we conduct business. Online shopping was already gaining traction before the initial COVID-19 outbreaks resulted in global mandates to shelter in place and practice social distancing. The year 2020 will always be remembered as a time when e-commerce really broke out; it did
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What Is UV Coating?
Posted by Julie Rotuno on 14th Jun 2022
Packaging isn’t finished until it has an ultraviolet (UV) coating. While it’s easy to think of UV coating as a finishing touch, the truth is that this design element should be a part of the conversation from the start. Is your brand embarking on a packaging design project? These are the fast facts on UV coating.What Is UV Coating for Packaging?UV coating is a popular finish for packaging that offe
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What Does an Efficient Packaging Design Process Look Like?
Posted by Julie Rotuno on 14th Jun 2022
What should the packaging design process look like? Brands know that packaging is a major force in customer decisions. In fact, more than 72% of Americans say that packaging design impacts buying choices. The challenge for brands is that packaging needs to be more than just a “pretty face.” Packaging needs to:
Attract the 72%.Securely hold a product.Be fit for shipping without damage.Be manageabl
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Soft Touch Coating Vs Soft Touch Lamination For Packaging
Posted by Julie Rotuno on 14th Jun 2022
Product packaging isn’t finished until it has a finish. Using the right finishing method is essential for creating a quality experience for customers. Brand managers often find themselves with a choice between soft-touch coating and soft-touch lamination once all of the other packaging decisions have been finalized. Which one is the best option?There’s actually a lot to consider when making the ch
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What Fits in Your Custom Poly Mailers?
Posted by Julie Rotuno on 14th Jun 2022
Recipients love the sleekness and protection of poly mailers. Shippers love the ease and affordability of poly mailers. When compared to default shipping options like corrugated boxes, poly mailers are:
Waterproof.Lighter.Flexible.Easy to label.Easy to open.Easy to customize.Of course, poly mailers aren’t intended to be default replacements for corrugated boxes. There are simply many applications
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Single Trip Packaging vs Returnable Packaging
Posted by Julie Rotuno on 14th Jun 2022
Every package has a life cycle. Companies that manufacture, package, and sell products are tasked with determining the life cycle of every piece of packaging using a variety of factors that all boil down to value. This is no small task. Considerations like cost, sustainability, product integrity, employee efficiency, and customer perceptions all loom when it’s time to decide what the intended life
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5 Ways to Create Minimalist Packaging
Posted by Julie Rotuno on 14th Jun 2022
Have you noticed the trend toward minimalism in the last few years? It’s pretty difficult to ignore as many online influencers share their tips for creating a simpler and more meaningful life.Minimalism also deals with design. It may take the form of a home that is decorated with a minimum of fuss, emphasizing straight lines and sleek curves. Clutter and anything that is deemed unnecessary is cast
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How to Choose Brand Fonts for Packaging Design
Posted by Julie Rotuno on 14th Jun 2022
The best packaging designs typically feature a balance of images and text. Choosing just the right illustrations or images is critical to how effective your packaging is. However, the font that you use to present your text can be just as crucial.Above all, you want to be certain that the font or fonts that you choose are extremely likely to attract and keep customers. Choose something that is too
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Mistakes Businesses Make When Shipping Packaging
Posted by Julie Rotuno on 14th Jun 2022
If you have an eCommerce business, then you probably already know that using good shipping practices is critical to your success. After all, your customers cannot visit you in a brick-and-mortar location. They shop for products on your website and then rely on you to use the right packaging to get their chosen items to them in one piece.Unfortunately, packaging remains an afterthought for many bus
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Why Branded Packaging Matters More Than You Think
Posted by Julie Rotuno on 14th Jun 2022
Starting a business is overwhelming. So many details need to be addressed, and from your supply chain to your website, it all seems critically important.It is absolutely true that your marketing strategy and the functionality of your products are paramount to the success of your new venture. However, it’s vital that the packaging for your products does not get lost in the shuffle.Too many entrepre
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Customer Expectations for E-Commerce Packaging
Posted by Julie Rotuno on 14th Jun 2022
Are you getting ready to delve into the world of e-commerce? If so, or if you’re already knee-deep in online orders, it’s essential to deal with the question of packaging. For e-sellers, this is a two-pronged challenge. First, you need to make sure that shipping packaging is sturdy enough to convey the item to its destination.Second, the product’s main packaging, wrapper, or container, needs to be
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How to Package Your Products for Retail vs Online Stores
Posted by Julie Rotuno on 14th Jun 2022
Have you ever wondered about the different ways to package your company’s products for e-commerce vs retail channels? If so, you are among a large group of merchants struggling to strike just the right balance between two very different kinds of packaging strategies.Why are there such varied approaches to online selling and traditional retail methods? There are numerous reasons, but one of the key
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Why It Pays To Use Sustainable Packaging Materials
Posted by Julie Rotuno on 14th Jun 2022
People aren’t talking enough about the incredible return on investment you can get from switching to sustainable packaging. First, it’s important to remove any sense that this is something brands should walk toward begrudgingly. Based on what we’re seeing about consumer response to eco-friendly packaging, a pivot to responsible packaging is an opportunity.If you’re looking for the future of aligni
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Is Your E-Commerce Packaging Missing Out on This Opportunity?
Posted by Julie Rotuno on 14th Jun 2022
Are you underutilizing your product packaging? Many e-commerce brands are missing some big red flags that are reducing packaging performance, dashing customer expectations and diminishing overall brand value. The biggest reason why brands fail at packaging is that they focus on perfecting one feature while ignoring peripheral value-adding elements. Don’t miss out on delivering value through smart,
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Why Crinkle Cut Shred Makes Boxes Better
Posted by Julie Rotuno on 14th Jun 2022
Shredded paper is shredding the competition when it comes to providing an affordable, sustainable packing material. Jubilant and whimsical, crinkle cut shred paper is designed to make recipients smile. However, this packaging filler is no joke when it comes to creating a very dependable, cost-effective way to protect items during transport. Take a look at what there is to know about the benefits o
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How to Elevate Your Brand With Custom Gift Boxes
Posted by Julie Rotuno on 14th Jun 2022
Packaging is a potent way to make a brand statement. While many brands view packaging from a utilitarian standpoint, brands that are in the business of relationship building understand the importance of messaging through packaging. What better way to build brand value than to announce your brand as a gift to the recipient? For brands that are in the process of developing product packaging, it’s im
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Understanding Custom Packaging Options
Posted by Julie Rotuno on 14th Jun 2022
Do you know the options you have when it comes to packaging? Like e-commerce, the packaging industry has grown rapidly to meet consumer demand for safe, sustainable, informative, durable, artistic product packaging. In an era when computers and non-human apps are taking over much of our daily lives, consumers seem to be seeking out products and services that are delivered with unique flair and per
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How Custom Packaging for Retail Increases Product Sales
Posted by Julie Rotuno on 14th Jun 2022
Consider this: On average, sellers of consumer goods spend between seven and ten percent of the product’s production cost on packaging. Each year, sellers spend a whopping $150 billion on packaging. The obvious reason is that they view a custom package as an investment rather than a raw expense.Consumers pay plenty of attention to packages, looking to them as a way to learn key facts about what th
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Win The Unboxing Experience By Combating Wrap Rage
Posted by Julie Rotuno on 14th Jun 2022
Is your company a victim of negative viral videos on social media? If you don’t know, simply search on the terms “unboxing” “video,” and “(your product’s or company’s name).” If the term “unboxing” is new to you, it refers to the simple act of filming and posting the act of opening a shipped product.If you search for your own company’s products, there might be no returned results, or you could see
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What Is A Poly Mailer?
Posted by Julie Rotuno on 14th Jun 2022
Sometimes, you don’t want to ship goods in a box, especially if the items are not fragile and are very lightweight. When that happens, what do you use? Many companies are now reaching for poly mailers, a cost-effective and durable mailer that can replace bulky, heavy packaging and greatly reduce the cost of shipping.If you are looking at poly mailers as a smart and affordable solution, then keep r
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How To Create The Perfect Unboxing Experience
Posted by Julie Rotuno on 14th Jun 2022
A personal touch. A splash of color. A note of thanks. These are things that people innately enjoy, and so it should be incorporated in various parts of the business. When you blend these elements with packaging, you get what is being called the “unboxing experience.” For many e-commerce brands, the unboxing experience is a great way to get user-generated content, word of mouth advertising, and mu
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The Beginner’s Guide To E-commerce Packaging
Posted by Julie Rotuno on 14th Jun 2022
When you are running any business, you have to consider the impact of e-commerce. People are buying over the internet more often than ever, and companies that don’t jump on the ship are bound to be left behind. If you want to be successful in today’s internet-driven marketplace, it is essential to understand every aspect of the process. Today, we will focus on the preparation and packaging aspect,
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Subscription Box Packaging Design: What You Need To Know
Posted by Julie Rotuno on 14th Jun 2022
The idea of the subscription box is not new, but it has gained a surprising amount of popularity in recent years. A subscription box is part of a monthly plan whereby consumers receive certain items on a regular basis. For instance, monthly packages of shaving materials have become very popular due to their high convenience factor.So, let’s say you are planning to start a business that involves th
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How To Package and Ship Clothing
Posted by Julie Rotuno on 14th Jun 2022
Clothing is a very popular item when it comes to online commerce and mail-orders business. These items are not particularly vulnerable to shipping damage, so most people feel safe when ordering them by mail. While these items are not as fragile as many others, there is still a process that must be followed when packing and shipping clothes.The Basic Process, Step One: Preparing The GarmentsYou sho
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How E-Commerce Has Changed Food Packaging
Posted by Julie Rotuno on 14th Jun 2022
At this point, everyone knows that the world of business has migrated to the internet. As it becomes more and more convenient for people to do their shopping at home, it is no surprise that the food industry is jumping on the bandwagon. For a long time, online food sales have not been a major factor. Indeed, many people would be nervous about doing this, but it’s perfectly safe if done correctly.
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Local Retailers Have the Edge in an Ecommerce World
Posted by Julie Rotuno on 14th Jun 2022
Technology is on a high rise in our society; new phones and devices are coming out every day and if you ever need anything, “there’s an app for that”. One would think because of all the technological advances and convenience, no one would ever feel the need to visit a physical store again. This assumption is far from correct. In fact, despite the strong Ecommerce world we live in, people prefer to
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The Importance Of Packaging In Marketing Your Product
Posted by Julie Rotuno on 14th Jun 2022
A business that considers packaging a necessity to protect its product from damage is losing an opportunity to market the merchandise. There are numerous ways to package. All of them need to meet a reason to draw attention to the product, and make the customer want more of the firm’s offerings.There are many articles that discuss the importance of packaging. They all stress certain points that are
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How Custom Mailer Packaging Boxes Help to Boost Your E-Commerce Sales
Posted by Julie Rotuno on 14th Jun 2022
Custom is king in a world where customers can click to buy from thousands of merchants. That’s precisely why so many e-commerce brands are leaving their marks with custom packaging. Packaging is an important feature of the purchasing cycle because it’s the very first physical interaction that customers have with your brand. While you may have invested heavily in creating a well-designed buying
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Display Your Brand Through Custom Wine Boxes
Posted by Julie Rotuno on 14th Jun 2022
You already know that you make fantastic wines, but how can you get more people to try them?
The secret may be to package your wine in custom boxes. Using a custom box can be an excellent way to make your wine stand out from the competition on the shelf. The more unique and distinctive your box is, the more attractive it is likely to look to people who are browsing and are unsure what to
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