Consumer trends have always been pretty dynamic, but one specific e-commerce development we have seen in recent years, and which has been surprising to market analysts, is the explosion of apparel being purchased online. There was a time when fashion industry observers thought that shoppers would never purchase footwear or garments online because e-commerce activities lack the physical interact …

eBay is easily one of the most popular online commerce sites in the world. For a long time, it was the world’s most popular e-commerce site. To this day, it remains one of the biggest names in this market. As such, there is more reason than ever to get in on this growing segment of the economy. For those who may not be familiar with packing and shipping on eBay, we present this handy guide t …

Brands are inserting brand flair using custom packaging inserts. Think this little touch isn’t worth the investment? Consider customer expectations. Big gestures from big-box e-commerce stores, niche subscription boxes, and bespoke shipping from online retailers have left customers with some sky-high expectations regarding what should be arriving at their doors. When ordering from a new bran …

Brands are becoming savvier than ever before when it comes to marketing. Specifically, more companies are recognizing just how critical outstanding packaging is to their success. Think about it this way: The packaging that you choose for your product may be the final deciding factor that persuades a consumer to pick up your product instead of your competition’s. The more that is understood a …