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Businesses large and small spend upwards of $150 billion per year on packaging, and that massive total still only accounts for about seven percent of a product’s price. Even so, it’s a lot of money and no matter how big your organization is or what kinds of things it markets, packaging can literally make or break your bottom line. As many entrepreneurs discover every day, an ill-fitting, …

Anyone who has spent a few years in the packaging industry knows that it follows trends much like clothing and interior design. That is, sometimes a type of packaging goes out of style as a new, better option becomes available.Such is the case with mailer boxes. If you have ordered anything from a website in recent years, chances are good that it came to you in a mailer box.What are the characteri …

How long does it take for a customer to form an opinion about a brand?According to a study published by Google, the average person creates a lasting first impression of a brand within 50 milliseconds.If you have a company that exists only in the virtual world, meaning that you do not have brick-and-mortar locations that people can visit, it’s critical that you have an eye-catching and information- …

The future is looking very corrugated. That’s because the time-tested corrugated box is still the top choice for brands all over the world. The current state of corrugated is convenient, cost-effective, and focused on quality. If you’re in the middle of working out some big packaging decisions, it’s time to review the big, bold benefits of corrugated boxes. Take a look at 10 reasons to stay the co …