How Packaging Structures Influence Consumer Behavior
Posted by Julie Rotuno on 14th Jun 2022
Product packaging is an experience. That’s precisely why packaging structures influence customer behaviors. There’s a visceral, emotional and subconscious perception that takes place within seconds of seeing product packaging for the first time. While people generally aren’t even aware that this “snap decision” processing is happening in their brains, brands can lose a sale if everything doesn’t a
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Why You Should Always Choose a Corrugated Shipping Box
Posted by Julie Rotuno on 14th Jun 2022
What’s the difference between a cardboard box and a corrugated box? Perhaps more importantly, which one is right for packaging and shipping your products?While both materials are popular options in the packaging industry, they have very different qualities and uses. The more you learn about corrugated boxes, the clearer it will be why this is the right material to choose for shipping in almost eve
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Tips for Creating Statement-Worthy Seasonal Packaging
Posted by Julie Rotuno on 14th Jun 2022
If you are operating a business, then you probably already know how critical a bustling holiday season is. In fact, for some small businesses, it is the holiday season that can ensure the success of the entire year. The same can be said even for larger businesses that have been in operation for years. A holiday season that is a runaway success in terms of sales can mean ending the fiscal year in t
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Best Packaging Strategies for Returns
Posted by Julie Rotuno on 14th Jun 2022
The coronavirus pandemic has changed many aspects of our daily lives, but it has also introduced a few curve balls to the way we conduct business. Online shopping was already gaining traction before the initial COVID-19 outbreaks resulted in global mandates to shelter in place and practice social distancing. The year 2020 will always be remembered as a time when e-commerce really broke out; it did
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