Packaging isn’t finished until it has an ultraviolet (UV) coating. While it’s easy to think of UV coating as a finishing touch, the truth is that this design element should be a part of the conversation from the start. Is your brand embarking on a packaging design project? These are the fast facts on UV coating.What Is UV Coating for Packaging?UV coating is a popular finish for packaging that offe …

What should the packaging design process look like? Brands know that packaging is a major force in customer decisions. In fact, more than 72% of Americans say that packaging design impacts buying choices. The challenge for brands is that packaging needs to be more than just a “pretty face.” Packaging needs to: Attract the 72%.Securely hold a product.Be fit for shipping without damage.Be manageabl …

Product packaging isn’t finished until it has a finish. Using the right finishing method is essential for creating a quality experience for customers. Brand managers often find themselves with a choice between soft-touch coating and soft-touch lamination once all of the other packaging decisions have been finalized. Which one is the best option?There’s actually a lot to consider when making the ch …

Recipients love the sleekness and protection of poly mailers. Shippers love the ease and affordability of poly mailers. When compared to default shipping options like corrugated boxes, poly mailers are: Waterproof.Lighter.Flexible.Easy to label.Easy to open.Easy to customize.Of course, poly mailers aren’t intended to be default replacements for corrugated boxes. There are simply many applications …