What Is UV Coating?
Posted by Julie Rotuno on 14th Jun 2022
Packaging isn’t finished until it has an ultraviolet (UV) coating. While it’s easy to think of UV coating as a finishing touch, the truth is that this design element should be a part of the conversation from the start. Is your brand embarking on a packaging design project? These are the fast facts on UV coating.What Is UV Coating for Packaging?UV coating is a popular finish for packaging that offe
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What Does an Efficient Packaging Design Process Look Like?
Posted by Julie Rotuno on 14th Jun 2022
What should the packaging design process look like? Brands know that packaging is a major force in customer decisions. In fact, more than 72% of Americans say that packaging design impacts buying choices. The challenge for brands is that packaging needs to be more than just a “pretty face.” Packaging needs to:
Attract the 72%.Securely hold a product.Be fit for shipping without damage.Be manageabl
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How to Grow Your Brand With Custom Packaging Inserts
Posted by Julie Rotuno on 14th Jun 2022
Brands are inserting brand flair using custom packaging inserts. Think this little touch isn’t worth the investment? Consider customer expectations. Big gestures from big-box e-commerce stores, niche subscription boxes, and bespoke shipping from online retailers have left customers with some sky-high expectations regarding what should be arriving at their doors. When ordering from a new brand, cus
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Soft Touch Coating Vs Soft Touch Lamination For Packaging
Posted by Julie Rotuno on 14th Jun 2022
Product packaging isn’t finished until it has a finish. Using the right finishing method is essential for creating a quality experience for customers. Brand managers often find themselves with a choice between soft-touch coating and soft-touch lamination once all of the other packaging decisions have been finalized. Which one is the best option?There’s actually a lot to consider when making the ch
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