Starting a business is overwhelming. So many details need to be addressed, and from your supply chain to your website, it all seems critically important.It is absolutely true that your marketing strategy and the functionality of your products are paramount to the success of your new venture. However, it’s vital that the packaging for your products does not get lost in the shuffle.Too many entrepre …

Are you getting ready to delve into the world of e-commerce? If so, or if you’re already knee-deep in online orders, it’s essential to deal with the question of packaging. For e-sellers, this is a two-pronged challenge. First, you need to make sure that shipping packaging is sturdy enough to convey the item to its destination.Second, the product’s main packaging, wrapper, or container, needs to be …

Have you ever wondered about the different ways to package your company’s products for e-commerce vs retail channels? If so, you are among a large group of merchants struggling to strike just the right balance between two very different kinds of packaging strategies.Why are there such varied approaches to online selling and traditional retail methods? There are numerous reasons, but one of the key …

People aren’t talking enough about the incredible return on investment you can get from switching to sustainable packaging. First, it’s important to remove any sense that this is something brands should walk toward begrudgingly. Based on what we’re seeing about consumer response to eco-friendly packaging, a pivot to responsible packaging is an opportunity.If you’re looking for the future of aligni …