Are you underutilizing your product packaging? Many e-commerce brands are missing some big red flags that are reducing packaging performance, dashing customer expectations and diminishing overall brand value. The biggest reason why brands fail at packaging is that they focus on perfecting one feature while ignoring peripheral value-adding elements. Don’t miss out on delivering value through smart, …

Shredded paper is shredding the competition when it comes to providing an affordable, sustainable packing material. Jubilant and whimsical, crinkle cut shred paper is designed to make recipients smile. However, this packaging filler is no joke when it comes to creating a very dependable, cost-effective way to protect items during transport. Take a look at what there is to know about the benefits o …

Packaging is a potent way to make a brand statement. While many brands view packaging from a utilitarian standpoint, brands that are in the business of relationship building understand the importance of messaging through packaging. What better way to build brand value than to announce your brand as a gift to the recipient? For brands that are in the process of developing product packaging, it’s im …

Do you know the options you have when it comes to packaging? Like e-commerce, the packaging industry has grown rapidly to meet consumer demand for safe, sustainable, informative, durable, artistic product packaging. In an era when computers and non-human apps are taking over much of our daily lives, consumers seem to be seeking out products and services that are delivered with unique flair and per …