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How else can you customize your tote bags? You might add your company's name, its website, or even graphic elements that people are likely to associate with your brand. Do you use a distinctive font in your logo, company name, website, or elsewhere? If so, it may make sense to incorporate that font into the text that goes on your tote bags.

If you are unsure about creating the design yourself, just reach out to Mid-Atlantic Packaging. Let our experienced designers do the hard work for you. We promise that you'll be impressed with the results.

Inserting Promotional Tote Bags into Current Marketing Strategies

Once you have designed the perfect promotional tote bags for your brand, it is time to consider how you will use your tote bags. There are numerous strategies available, and it is worth considering using each of them if you are serious about reaching a larger audience with your message.

One of the most popular ways to spread the word about your brand is to organize a giveaway. Who doesn't love getting a bundle of goodies for nothing? You'll have current and potential customers all competing for what you're giving away, and in the process, you'll generate tremendous word of mouth. That is especially true if you promote the giveaway on all of your social media channels.

Of course, you'll want to make certain that at least one of your bags is included in the giveaway. It probably makes sense to package all of the giveaway products in one of your tote bags, but why not throw in a couple of extras? Your lucky recipient will be using those bags for everything.

If your brand has a brick-and-mortar location as well as an online presence, then it may be wise to provide your promotional tote bags in-store. Consumers love brands that are eco-conscious. Accordingly, if you give away sturdy, reusable tote bags, people are going to have a more positive opinion of your brand. Whenever you make an in-store sale, make sure that it leaves in one of your promotional tote bags so that everyone sees it.

You'll also want to leverage the power of social media in your marketing strategies. Are there certain influencers who are already fans of your products? Or, perhaps you have identified an influencer who is a great fit for your brand. Perhaps it's time to approach them about teaming up. Recent research suggests that approximately 87 percent of consumers feel that their buying decisions are at least partially made after viewing content from influencers on social media.

Accordingly, you want influencers to show off your products and your promotional tote bags to their audiences. Why not give a custom tote bag full of products to an influencer who fits in with your demographic? Chances are good that you'll get a good bump in sales.

Designing more than one tote bag is another proven strategy for driving demand. Call them special or limited edition tote bags, and they will probably garner even more fans. Don't forget how strong the collector instinct is with most consumers. They will want to "collect them all" once they have gotten their hands on one or two. Consider holiday versions of your custom tote bags, tote bags according to the season, or other variations.

It additionally is sensible to welcome new employees with one or more tote bags. You instantly turn each new hire into a brand ambassador when you ensure that they have tote bags to use. Encourage them to give away the tote bags to friends, family, and even people on the street who admire them. It's nearly free advertising that works for your brand.

Look for Other Ways to Use Promotional Tote Bags

Whether you are designing a standard promotional tote bag that will be used across seasons and years or a special edition bag, make certain that all of your company's information is clearly printed on every bag. That includes the brand's name, website, email address, and phone number. Many brands are adding a QR code to their tote bags to offer yet another way for customers to get in touch.

Some brands have found success by getting really technical with their tote bags. Essentially, they design a different tote bag for each product or product line. Each product is assigned a certain color, design, and structure for the bag. This also can connect with people who have that collector's instinct. In order to get each of these bags, they have to buy several products. This can be a surprisingly effective technique.

Do you have a new product that is due to debut soon? If so, you may be setting up a pre-order process for customers who are excited about the launch. You can sweeten the deal and get more people to order by throwing in a tote bag. This budget-friendly incentive can really boost your sales.

Do you plan to attend any exhibitions or trade shows? These events are custom-made opportunities to get the word out about your products. Of course, the most popular booths at these shows are always the ones that are handing out freebies.

You definitely want to be among the must-visit booths at the trade show, so you've got to have a desirable giveaway. Your well-designed promotional tote bags are the ideal solution. Filling those tote bags with other promotional items as well as information about ordering your products are just natural extensions of your efforts. Convention attendees will be asking everyone else where they got that cool tote bag.

Make a Splash with Mid-Atlantic Packaging

Browse the selection of tote bags at Mid-Atlantic Packaging to start designing a new promotional item for your brand today. The process is easier and more accessible than you might imagine, and we pride ourselves on offering some of the most competitive pricing in the packaging industry.

Let our experienced design team help you create a tote bag that the public will covet. Contact us for a custom packaging quote today.