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What Is Aqueous Coating (AQ)?

The first thing to know about aqueous coating is that its primary purpose is to protect products. While that would be reason enough to add it to your packaging, the truth is that there’s a second benefit that’s almost just as compelling. Aqueous coating makes products more attractive by adding a polished finish. Here are the fast facts on aqueous coating:

• It complies with the FDA’s guidelines for use with food products.
• It’s a water-based coating.
• It is used for both printing and packaging.
• It dries quickly.
• It’s resistant to fingerprints.
• It’s environmentally friendly.
• It can be used with both custom and unique packaging designs.

Aqueous coating is commonly used for food products, household products, and “general” consumer products. The reason why it’s so universally popular comes down to its ability to protect products in fast-paced, high-volume settings. Aqueous coating is especially popular among brands that market fast-moving products. Research shows that customers are less likely to purchase products when displays look messy or disheveled. Products that literally “fly off the shelves” benefit the most from AQ coating simply because of the way that this coating is able to preserve the appearance and integrity of the packaging.

AQ Coating for Packaging Offers Much for Brands to Boast About

Brands attempting to align their packaging processes with their goals for sustainability are increasingly turning to AQ coating. Due to its water-based profile, aqueous coating makes it possible to recycle the paper and packaging materials it is applied to during packaging production. Unfortunately, many other types of coatings actually make products that are recyclable by nature unable to be recycled. Another advantage is the fact that it’s not necessary to clean surfaces using harmful detergents and cleaners once the coating has been applied.

AQ coating is also beautifully flexible. It works with so many different types of packaging. This makes it a top choice for both bulk packaging choices and ultra-custom package designs. AQ coating also works with a wide variety of printing processes and inks. It’s even possible to simply write on top of AQ coating for in-house purposes.

Price is another category that makes AQ shine. Unlike some finishes that require a standalone application, AQ finishes are often applied during the printing process to save on costs. This detail can also get finished packaging into your brand’s hands much faster when compared to specialty options that require extensive turnaround times.

AQ coating’s longevity is another factor that adds to its desirability. AQ coating preserves packaging sheen without risks for discoloration and fading. Brands can have confidence that products that are frequently stored on shelves for long periods of time will look “fresh” when they arrive in the hands of customers.

Are There Different Types of AQ Coating?

One of the beautiful things about adding AQ coating to a box is that brands are never boxed in with just one style. There are actually several different types of AQ coating to choose from when creating a custom look based on a product’s value, style, and handling needs. Here’s a look at the coating options available to brands:

• Gloss: AQ coating is considered a refreshing option for brands desiring some gloss without committing to a high-shine, flashy look that’s offered by alternatives like UV coatings and laminate films. While AQ adds a beautiful gloss, it does not create a “blinding” look.
• Matte: AQ matte coating is celebrated for its ability to increase color intensity on packaging. It brings out the features of packaging design with very minimal shine or reflectivity.
• Satin: Considered the “happy medium” between matte and gloss, satin has a “medium” shine level. The extra benefit to satin is that it’s very resistant against scuffs and markings.
• Soft Touch: A specialty option, soft touch creates what can be described as a velvet-like texture. Brands looking for something that offers subtle elegance compared to a glossy finish often settle on soft touch.
• Pencil: Yes, AQ coating can be made with receptivity to penciling, inking and laser work. Brands with highly specific markings or imprints on their packaging or brand design should consider this specialty option.
• Dry Erase: AQ even comes with an option for dry-erase coating. This affordable option is commonly used as an alternative to gloss.

There’s no easy answer for deciding which coating works with a product. There’s often the freedom to make decisions based on style due to the universal durability of all AQ options. However, durability varies slightly by finish type.

How Is Aqueous Coating Applied?

Aqueous coating is applied by a machine. The coating is applied to the entire surface of a packaging sheet. That means that “partial” coating is not an option. First, a special machine applies the coating just before printing is done. The sheets are then passed through a heated system that quickly dries them. Finally, they are brought to the finishing section.

Is Aqueous Coating Better Than Varnish?

This is one of the most common questions brand managers ask when shopping around for packaging options for their products. The answer doesn’t come down to one product being better than the other. However, it is important to know the benefits of choosing AQ coating over varnish. Here’s a look at why so many brands are pivoting to AQ instead of varnish:

• AQ dries much faster.
• AQ offers better resistance to rubbing and abrasion.
• AQ creates a shinier, smoother finish with less effort.
• AQ is easy to write on.
• AQ can take printing.
• AQ doesn’t yellow over time when applied over a surface with white spaces.
• AQ does not use volatile organic compounds (VOCs). It is considered an eco-friendly alternative to varnish.

Yes, it can seem like AQ is the clear coating choice when compared to vinyl. However, a conversation needs to happen with your packaging vendor regarding the in-depth pros and cons of both options. It’s impossible to provide a “generalization” about which product is better without looking at the specifications of a product’s needs for protection, insulation, appearance, and packaging performance.

Is Aqueous Coating Better Than UV Coating?

UV coating is a popular option because it delivers a tough, durable coating that can easily be applied over printed materials. It helps to protect packages against tearing, scratching, and markings from fingerprints. UV also provides the aesthetic benefit of making ink colors appear more brilliant. What’s more, UV coating is free of VOCs. It can also be recycled along with the rest of the packaging. All of this might make it seem like UV coating and aqueous coating are essentially interchangeable. However, there is a big dividing line between the two.

While an aqueous coating can only be applied as a flood, UV coating can be applied as both a flood and a “spot.” This makes UV a slightly more versatile option. However, aqueous coating offers the benefits of being slightly more eco-friendly, more affordable, and easier to apply when compared to UV coating. Generally, aqueous coatings are preferred over UV coatings by brands looking to create a polished look while toning down the glossiness.

Talk About Aqueous Coatings With Packaging Experts

Going with a water-based option like aqueous coating is a great move for brands prioritizing sustainability in packaging. This option also brings the added benefits of being affordable, durable, and easy to apply. However, making a decision about the type of coating that brings the best value to your brand packaging requires a detailed conversation about product specifications. Get the ball rolling on designing packaging that endures, entices, and boosts customer experience by chatting with the packaging experts at Mid-Atlantic Packaging. Book your consultation to receive a custom quote for your packaging needs today!