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A family business carries more than a name. It carries decades of decisions, relationships, hard-earned lessons, and a vision that has to keep growing with every generation.

But how do you honor what came before you while making room for what comes next?

That’s the question at the heart of Pivot to Profit with Pam Jordan, where Mid-Atlantic Packaging CEO Julie Rotuno shares her perspective on leading a multi-generation company. As the second-generation leader of a family business with more than 40 years of history, Julie knows that carrying a legacy forward takes more than preserving the past. It means learning from the people who built it, finding your own voice as a leader, and being willing to adapt as the business evolves.

Watch Julie's Conversation on Pivot to Profit 

Looking for a Packaging Partner Who Understands Your Business?

At Mid-Atlantic Packaging, we know that every business has its own story, priorities, and plans for the future. Whether you're an independent retailer choosing stock bags or exploring custom packaging, our team can help you find options that fit your products, budget, and goals.

Talk with a MAP Packaging Consultant or Send us a Custom Quote Request! 

More Conversations With Julie Rotuno

Julie shares additional insights on retail packaging, entrepreneurship, and leadership in her other podcast appearances. Explore more conversations on the MAP blog to hear how thoughtful packaging and a people-first approach can help businesses grow.