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Consumer trends have always been pretty dynamic, but one specific e-commerce development we have seen in recent years, and which has been surprising to market analysts, is the explosion of apparel being purchased online. There was a time when fashion industry observers thought that shoppers would never purchase footwear or garments online because e-commerce activities lack the physical interaction of touching products and trying them on in front of the mirror. Things have turned out differently, and we now have popular mobile apps that are solely dedicated to shopping for clothes.

What has happened in the fashion retail sector with regard to e-commerce is a perfect storm for competition. Major brands are setting up their own brick-and-mortar boutiques alongside their dedicated mobile apps, but they now have to compete against department stores, e-commerce sellers, and even individuals who have turned their knack for finding thrift and vintage apparel into a bona fide business.

As with any other business segment that turns competitive, apparel retailers and brands need to adopt methods or techniques that will resonate with shoppers and set them apart from competitors. Let’s say an Italian designer is trying to position her garments in various channels, so she decides to do the following:

• Allow department stores to carry her products.
• Sell to wholesalers.
• Operate her own boutique.
• Establish e-commerce channels.

With prospective shoppers having multiple places to get their designer clothing and accessories, what can this designer do to set her brick-and-mortar boutique as the leading sales channel? Coupons, newsletters, discounts, and special gifts are all suitable ideas, but thoughtfully designed apparel boxes may work even better because they promote the marketing effect known as brand perception.

The Enduring Appeal of Apparel Boxes

We tend to associate apparel boxes with gift-giving because that is one of their most common uses. Imagine a young Cuban-American woman looking for a nice guayabera or Yucatan shirt as a birthday for her father; if she gets a courtesy apparel box from the store, this shopper will be very grateful because she will be able to get down to business and start wrapping the present.

For some delicate and stylish garments, apparel boxes are a must. A blouse that wrinkles easily, for example, should only be placed in a reasonably sturdy box. A pair of very expensive and fashionable trousers would be another example of a clothing item that needs to be packed in a box because such would be the expectations of shoppers. Apparel boxes are also part of the shopping experience at certain establishments, typically high-end boutiques and department stores.

For an e-commerce fashion retailer, the use of branded apparel boxes can be an excellent strategy to build customer loyalty. Not many online clothing shops use apparel boxes to ship the products they sell, and this is a lost opportunity to capitalize on the positive feeling shoppers get when they unwrap their deliveries. As previously mentioned, fashion retailers can sharpen their competitive edge with apparel boxes, especially in the e-commerce space because not many of their competitors are using them. It is important to note the difference shipping boxes and their apparel counterparts. Many online sellers will wrap garments such as skirts with paper or plastic and place them inside corrugated carton boxes for parcel delivery; this is definitely not the same as opening a package dropped off by UPS and unwrapping an apparel box. Apparel boxes are not expected by online shoppers, which means that you can provide a nice surprise.

Types of Apparel Boxes

At Mid-Atlantic Premier Packaging, our online catalog includes nine kinds of apparel boxes:

• The classic Kraft Pinstripe box.
• White Krome boxes for neckties.
• Glossy white apparel boxes.
• Kraft boxes made with natural fibers.
• Economy apparel boxes.
• Matte-colored boxes.
• Metallic-colored boxes.
• Two-piece folding sets.
• Hat boxes

Depending on the packaging materials you choose, our boxes will come in a variety of sizes and colors. In some cases, you can choose between solid and animal patterns. Customization that includes logos, illustrations, and lettering is available for many of our boxes, and they are taken care of by our in-house design team. For the most part, we see retailers who cater to young and stylish women preferring boxes with metallic colors. The classic Kraft boxes with pinstripes are usually for men’s garments. Matte colors are more adequate for elegant women’s fashion.

Eco-Friendly Apparel Boxes

All clothing retailers should count on having customers who are into sustainable practices. To this effect, all of our apparel boxes are made with a certain volume of recycled materials, which is a standard practice in the packaging sector. The most eco-friendly of our apparel boxes would be those made with natural fibers, which makes them biodegradable.

Perhaps the most sustainable feature of apparel boxes is that they can be easily reused and re-purposed. Shirt boxes, for example, can be easily turned into desktop trays for documents, brochures, mail, and assorted paper. You can reuse apparel boxes to package gifts or to organize small parts such as USB cables. You can always cut up boxes to make tags, labels, and other organization tools. Sustainability experts will tell you that reusing and re-purposing can go a long way towards carbon footprint reduction; the key is to extend the useful lifespan of apparel boxes and delay their eventual trip to the recycling bin.

Clothing retailers are encouraged to educate their customers with regard to the materials their boxes are made with, how they should be recycled, and what can be done to extend their lifespan by means of reusing them. This can be done through online content or email newsletters; the idea is to let customers know that your business is willing to do its part in terms of conserving nature and promoting sustainability.

Apparel Boxes as Marketing Channels

Instead of dismissing apparel boxes are simple pieces of packaging, you should strongly consider using them as branding vehicles. It really doesn’t take that much customization to make apparel boxes distinctively yours; for example, you can design a nice label for your clothing line or store and order an adhesive roll so that you can affix one for the lid of each box.

A label on a Kraft pinstripe box is a classy look that has been used by many fashion labels; it is simple and affordable. If you want a bit more pizzazz and visual appeal for your apparel boxes, your design idea should start with the coloring. In the case of trendy garments for young women, metallic colors tend to work better. At Mid-Atlantic Premier Packaging, we offer apparel boxes in gold, silver, sage, and copper.

When dealing with super-trendy or haute couture garments, the best strategy is to really dress up the box. We recommend matte colors such as burgundy, green, chocolate, teal, navy, purple, and sand. You will want to have a diversity of colors on hand in order to make a great impression. Let’s say a customer purchased a shirt with a pair of trendy jeans for more than $500; this kind of transaction calls for adequate packaging, and you may want to go with navy and sand-colored boxes if we are talking about male garments. A female customer purchasing a mini skirt and leggings will probably be happy with purple and teal boxes.

Custom printing of apparel boxes can be done when you want to go all the way in terms of establishing your brand and making a statement, but you do not have to stop there. A colorful apparel box that has been customized with graphics and lettering can be improved upon with an additional sticker, a bow, a piece of twine, or a nice ribbon. Quality garments deserve nice packaging, especially if they are trendy and customers know that they are paying for fashionable items. Apparel boxes speak highly of the seller and his or her appreciation for customers.

Learn More About Apparel Boxes from Mid-Atlantic

Please feel free to contact our offices if you have any questions about our products, our custom design options, bulk ordering, or the shipping process. We are a family-owned enterprise that has been doing business for decades; to this effect, we offer a safe shopping guarantee in the form of Norton and McAfee Secured designations. When you shop on our website, the Norton Shopping Guarantee provides you with full refund, low price, and identity theft protections.

Types of Apparel Boxes

At Mid-Atlantic Premier Packaging, our online catalog includes nine kinds of apparel boxes:

• The classic Kraft Pinstripe box.
• White Krome boxes for neckties.
• Glossy white apparel boxes.
• Kraft boxes made with natural fibers.
• Economy apparel boxes.
• Matte-colored boxes.
• Metallic-colored boxes.
• Two-piece folding sets.
• Hat boxes

Depending on the packaging materials you choose, our boxes will come in a variety of sizes and colors. In some cases, you can choose between solid and animal patterns. Customization that includes logos, illustrations, and lettering is available for many of our boxes, and they are taken care of by our in-house design team. For the most part, we see retailers who cater to young and stylish women preferring boxes with metallic colors. The classic Kraft boxes with pinstripes are usually for men’s garments. Matte colors are more adequate for elegant women’s fashion.

Eco-Friendly Apparel Boxes

All clothing retailers should count on having customers who are into sustainable practices. To this effect, all of our apparel boxes are made with a certain volume of recycled materials, which is a standard practice in the packaging sector. The most eco-friendly of our apparel boxes would be those made with natural fibers, which makes them biodegradable.

Perhaps the most sustainable feature of apparel boxes is that they can be easily reused and re-purposed. Shirt boxes, for example, can be easily turned into desktop trays for documents, brochures, mail, and assorted paper. You can reuse apparel boxes to package gifts or to organize small parts such as USB cables. You can always cut up boxes to make tags, labels, and other organization tools. Sustainability experts will tell you that reusing and re-purposing can go a long way towards carbon footprint reduction; the key is to extend the useful lifespan of apparel boxes and delay their eventual trip to the recycling bin.

Clothing retailers are encouraged to educate their customers with regard to the materials their boxes are made with, how they should be recycled, and what can be done to extend their lifespan by means of reusing them. This can be done through online content or email newsletters; the idea is to let customers know that your business is willing to do its part in terms of conserving nature and promoting sustainability.

Apparel Boxes as Marketing Channels

Instead of dismissing apparel boxes are simple pieces of packaging, you should strongly consider using them as branding vehicles. It really doesn’t take that much customization to make apparel boxes distinctively yours; for example, you can design a nice label for your clothing line or store and order an adhesive roll so that you can affix one for the lid of each box.

A label on a Kraft pinstripe box is a classy look that has been used by many fashion labels; it is simple and affordable. If you want a bit more pizzazz and visual appeal for your apparel boxes, your design idea should start with the coloring. In the case of trendy garments for young women, metallic colors tend to work better. At Mid-Atlantic Premier Packaging, we offer apparel boxes in gold, silver, sage, and copper.

When dealing with super-trendy or haute couture garments, the best strategy is to really dress up the box. We recommend matte colors such as burgundy, green, chocolate, teal, navy, purple, and sand. You will want to have a diversity of colors on hand in order to make a great impression. Let’s say a customer purchased a shirt with a pair of trendy jeans for more than $500; this kind of transaction calls for adequate packaging, and you may want to go with navy and sand-colored boxes if we are talking about male garments. A female customer purchasing a mini skirt and leggings will probably be happy with purple and teal boxes.

Custom printing of apparel boxes can be done when you want to go all the way in terms of establishing your brand and making a statement, but you do not have to stop there. A colorful apparel box that has been customized with graphics and lettering can be improved upon with an additional sticker, a bow, a piece of twine, or a nice ribbon. Quality garments deserve nice packaging, especially if they are trendy and customers know that they are paying for fashionable items. Apparel boxes speak highly of the seller and his or her appreciation for customers.

Learn More About Apparel Boxes from Mid-Atlantic

Please feel free to contact our offices if you have any questions about our products, our custom design options, bulk ordering, or the shipping process. We are a family-owned enterprise that has been doing business for decades; to this effect, we offer a safe shopping guarantee in the form of Norton and McAfee Secured designations. When you shop on our website, the Norton Shopping Guarantee provides you with full refund, low price, and identity theft protections.