Display Your Brand Through Custom Wine Boxes
Posted by Julie Rotuno on 14th Jun 2022
You already know that you make fantastic wines, but how can you get more people to try them?
The secret may be to package your wine in custom boxes. Using a custom box can be an excellent way to make your wine stand out from the competition on the shelf. The more unique and distinctive your box is, the more attractive it is likely to look to people who are browsing and are unsure what to buy.
That unique wine box just might be the factor that convinces a shopper to choose your wine. Once they taste it, they’ll be hooked. Now, you probably have a customer for life.
Did you know that packaging could play such a major role in your marketing plan? It’s something that Mid-Atlantic Packaging helps customers with on a daily basis. Are you ready to make your products stand out from the crowd? Maybe it’s time to contact Mid-Atlantic Packaging.
Window Wine Boxes
One of the most popular styles of wine boxes has windows to really show off your wares. Why choose window wine boxes? Because they:
- Are highly customizable
- Show off your brand
- Let you make a unique statement about your products
- Give you an extra opportunity to entice browsers
- Allow you to create boxes for special occasions, holidays, and other events
The main reason to choose a window wine box is that it provides the customer with a tantalizing peek at the product inside. These boxes are equipped with one or more window panes that can be artfully arranged to show off the wine in the bottle or even a label design that is affixed to the bottle. Endless customization options are available, making it possible for your brand to really distinguish itself from others.
When it comes to window wine boxes, you have many options from which to choose. For instance, you can vary the size and shape of the window and even opt to use more than one window. Some of the boxes accommodate a single bottle, but others may hold two, three, or more bottles.
Many winemakers are increasingly drawn to the idea of placing their bottles in boxes. Doing so is not only attractive but also affords a bit of extra protection. Delicate glass bottles are less likely to suffer any damage in transit when they are protected with an attractive yet sturdy window box.
Customization Options
Of course, one of the main reasons why brands choose window wine boxes is that they can be customized in an endless number of ways. Make window wine boxes your own by adding elements like these to your packaging:
- Proprietary color combinations
- Your brand’s logo
- Special text about your brand or the wine
- Custom artwork designed especially for your products
- Slogans and logos
Luxury Wine Boxes
Of course, window wine boxes aren’t necessarily right for every brand. Others prefer a box that doesn’t have windows. In fact, some brands like to take the look in a more elegant direction. Luxury wine boxes are made from premium materials that look and feel as special and unique as the wine inside.
If you want to suggest to customers that your wine is exclusive, expensive, and rare, then packaging it in a luxury wine box is definitely the way to go. These boxes make every vintage feel extra special as if you would only open that bottle in connection with a rare occasion or event.
Luxury wine boxes are designed with the unboxing experience in mind. Even before anyone thinks about opening the box, the event begins. Subtle or dramatic colors, embossing, foil lettering, and other remarkable touches make the luxury wine box a pleasure to see and touch. This might even be the kind of box that people display on a shelf or counter for some time before they decide the moment is right to open it and enjoy the wine within.
When they do decide to open that bottle, people know that they are in for a treat. The box is sturdy and well able to protect the valuable wine inside it. At the same time, the high-quality paper covering feels luxe and fabulous. This might be the kind of unboxing that someone actually films and posts on their social media feed. That’s the kind of free publicity that any new wine brand would be excited to generate.
These luxury boxes typically are available both in collapsible and assembled styles. The assembled version usually cannot be folded for easier, more convenient storage, so it’s necessary to have suitable warehousing or other storage space.
Without a doubt, these are among the most expensive wine box options. However, when you consider the type of experience that you are offering to customers, it becomes clear that a little extra expense is definitely worth it.
Custom Printed Wine Boxes
What if you’re in the market for wine boxes that don’t necessarily have windows and that don’t cost as much as luxury wine boxes?
There are still plenty of viable choices for your brand. Go with a custom printed wine box that is efficient to produce and far more economical. Despite costing less and potentially being easier to manufacture, these boxes remain tasteful, attractive, and highly customizable.
Custom printed wine boxes can be made from a wide variety of paper and cardboard materials. What these materials have in common is that they are exceptionally easy to print on. This means that regardless of how simple or complex the printed design may be, it will transfer easily to the material, and the finished product will look fantastic.
Corrugated cardboard may be the most popular material for custom printed wine boxes. This is because it is the best material for protecting glass wine bottles. Choosing corrugated printed boxes is a great option for eCommerce businesses that must ship their wares to customers.
It also is common to use corrugated cardboard for retail wine carriers. Carriers may be displayed on shelves or placed on wall-mounted hanging racks. Customers love wine carriers because they have a convenient handle that makes them much easier to carry.
Whether you need wine carriers, two-piece pop-up wine boxes, or partitioned corrugated wine bottle carriers, turn to Mid-Atlantic Packaging. Our selection of wine boxes includes these and other styles. We can even custom print them just for your brand. When you want to make certain that it’s your wine that people choose from the shelf, ask Mid-Atlantic Packaging for great ideas.
Gift Boxes for Wine
Wine can be the perfect gift for birthdays, holidays, and a host of special occasions. Packaging a bottle of wine in a gift box is a quick, convenient way to make the presentation to the recipient feel special. No wrapping, bows, or ribbons are required when you use a gift box.
The good news is that wine gift boxes do not have to break your packaging budget. You have a range of materials from which to choose, each of which varies according to durability, appearance, and price. Mid-Atlantic Packaging makes it easy for your company to choose precisely the right characteristics so that your brand’s values are being conveyed even as you save some money.
Wine gift boxes can be customized in many ways. Go for a design that is simple and minimal, or choose to go over the top with all sorts of foil details, embossing, and more. A spot UV treatment can bring a glossy accent to an otherwise matte finish. On the other hand, perhaps you will choose metallic paper or a special locking mechanism. These and other options make the unboxing experience one that your customers and their friends and family will never forget.
Do You Have Ideas for Custom Wine Boxes?
At Mid-Atlantic Packaging, we are accustomed to working with brands that have many ideas about how they want their wine boxes to look and function. Companies frequently come to us with fully designed concepts as far as the configuration of the box, the text that will be used, custom artwork, colors, and more.
We are always happy to help our customers realize these visions. By working together, it is possible to find the perfect material to bring these wine boxes to life.
Alternatively, you may not be certain what you want your wine boxes to look like. Perhaps the sheer number of options seems overwhelming, or you’re simply not certain how to best package your bottles and highlight your brand’s distinctive qualities.
Mid-Atlantic Packaging is here for you too. Work with a member of our professional design team to come up with a wine box that will sell your wares to a wider audience than ever before.
Get started today with a custom quote from Mid-Atlantic Packaging. Our team is always ready to assist you with custom wine box designs and more.