How Packaging Completes Your Brand
17th Aug 2026
A customer can fall in love with your store before they've even made it to the register. But what happens when they walk out the door?
The bag they carry, the tissue wrapped around their purchase, and the little details that make an experience feel special all have a part to play. Your brand doesn't stop at checkout, and your packaging can help carry it further.
So how can independent retailers make those details count?
Julie Rotuno, CEO of Mid-Atlantic Packaging, explored that question with Cathy Donovan Wagner on the Richer Retailer podcast. Their conversation digs into the role packaging plays in brand recognition, customer experience, and creating a shopping experience that customers remember long after they've left the store.
Watch Julie's Conversation on Richer Retailer
Ready for Another Episode?
Julie also joined Cathy for a second conversation about holiday packaging, where they dive into how retailers can use packaging to make the holiday shopping experience even more memorable.
Watch "Your Holiday Packaging Advantage" →
Want to Talk Through Your Packaging?
Not sure where to start, whether stock or custom packaging makes more sense, or how to make the packaging you already use feel more like your brand?
Talk with a MAP Packaging Consultant or Send us a Custom Quote Request!
We're happy to look at what you're currently using, talk through what you'd like to change, and help you figure out what makes sense for your business.
