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The holidays present many opportunities for you as a company to appeal to the masses. One of the ways that you're able to do just that is through the rebranding of your products. Holiday-themed packaging plays to the emotions of the people you want to sell items to today. It makes them feel nostalgic and sentimental when they see images that celebrate the holidays in a bold and memorable way.

This short but informative guide provides you with tips and advice on ways to make your holiday packaging impactful. It gives you access to insider's knowledge of what constitutes a good package. By going over the different options that exist for you to choose from, we hope that you gain an understanding of the many choices that await you when you shop with us. We want you to be satisfied with the holiday packaging options that we offer, so don't hesitate to ask questions about any of the boxes we sell.

Why Holiday Packaging Matters

If you're on the fence about rebranding your products during the holidays, don't be. There are many compelling reasons for you to rethink how you present your offerings during times of celebration. Considering the main idea is to sell as many products as possible, it only makes sense that your packaging helps you achieve your goals. Attracting the right customer at a profitable time of year can be life-changing for you and your company.

The packaging that you choose at different seasons elevates your products. It puts them into the spotlight where they belong. It gives you a competitive edge over companies offering similar products. It allows you to compete in the marketplace with great success by increasing product visibility and relevance.

Here are some of the things you accomplish when you rebrand your packaging for the holidays:

• You appeal to new customers. People look for special ways to celebrate the holidays. If they aren't acquainted with your brand, they'll soon be with your unique holiday packaging. It's one way to introduce yourself to new customers. Their first experience with your brand can be through the holiday-themed packaging that you've created. Increasing your customer base is easy to do when people look for new products to purchase for holiday gifts. Making an excellent first impression on them ensures that you'll win their business the next holiday season. You won't be in a place where you're constantly vying for sales because you'll have already established yourself.
• You stand out among other holiday packaging. Imagine being the only brand that isn't holiday-themed. How can you compete with all the bright colors and imagery? Having a custom package that reflects your company and brand is imperative. It's what ensures that you'll have sales throughout the year. Distinctive package is fun and playful. It matches the mood of the product you're trying to sell. It gives people a chance to learn about your company and what it offers them without doing extensive research. It's easy to transport from one place to another, too, making it possible for other people to see your products and buy them.
• You position yourself as a company that's fun and exciting. People love being surprised and delighted. Lucky for you, you'll do both with holiday packaging. Package customization is a valid way to set your company apart from others in the industry. It gives you an upper hand in placing your products front and center wherever they're distributed and sold. People associate their fondest memories with the holiday packaging and gits they receive. They get sentimental about the things they love and want to share them with others. Being the type of company that grabs people's attention right from the start with clever packaging is exactly what you want to do. It gives you a chance to introduce your products in a truly memorable way. People won't forget how exciting it was to discover your company and its offerings for the very first time.
• You demonstrate how versatile your products are for everyday use. With holiday packaging alongside your regular packaging, you're demonstrating how essential your products are to own. People see them as something that makes their lives easier, memories fonder, and their smiles larger. With a variety of packaging available to reflect the events of the year, your brand becomes recognizable to everyone quickly. Solving the pain points of your customers is the ultimate goal. When you demonstrate how valuable you are to them and their ideal lifestyle, you can't help but win their business long-term.

As noted, there are many compelling reasons why you should consider revamping your packaging for the holidays. If you're looking for a provider of holiday packages, you've come to the right place. We create custom orders based on your needs and preferences. It's how we ensure your satisfaction by providing you with what you've asked for each time you place an order with us.

What to Think About When Designing Your Holiday Packaging

There are many things to think about when designing your holiday packages. To help you get the process started, we've created a list below for your consideration. Each point is valid and useful in helping you decide who to hire to take on your holiday packaging design. Knowing that you've made the right choice adds to your overall satisfaction involving the experience.

Here are some tips that make your holiday packaging rebrand successful:

• Choose colors associated with the holiday. Psychologists have proven that people respond to different colors in a variety of ways. Some colors have a calming effect on customers while others are stimulating. Every holiday that you have the opportunity to celebrate has unique colors that people have come to associate it with physically. Opt to use those colors for the different celebratory packaging that you create. A good example of this is orange and green for Halloween and red and green for Christmas. Keep in mind that the packages do not need to be all the same colors to be holiday-themed. Each product can be one of the colors in the color scheme you've chosen for a particular holiday.
• Select images that are easily recognizable. There are certain images, characters, and even font styles that people feel are more festive than others. Use them to your advantage by making your packages pleasing to the eyes. The holiday packages that you've created should be able to stand out on their own when among other holiday-themed packaging from your competitors. Think of ways to make that happen with the custom packages you create for the various products that you have for sale.
• Always stay within your branding. Creating cohesion between your regular packaging and holiday packaging. That way, people recognize your offerings without working hard to know what they are and how they can improve their lives. Like with any marketing that you do, your packaging should promote who you are as a company and communicate what you're trying to achieve with the inclusion of your products in public. That way, new customers get to know you during the holidays but continue to benefit from your products throughout the year, without the holiday packaging.
• Test a couple of designs before deciding on a final one. If you're not sure if your packaging makes the grade, test a few ideas to see how your customers respond. You can use A/B testing to find the perfect holiday design. Spending some time developing ideas that could potentially be used to sell your products throughout the holidays is imperative. Using the feedback that you receive from customers helps you create a better package overall.
• Promote your products with holiday marketing. Holiday packaging is made better when paired with holiday marketing. It helps people understand what to expect from you as a company when the holidays arrive. It makes them seek your holiday-themed packaging whenever they're out and about. They recognize your offers from what they've seen online, on TV, or heard about on the radio. It's a great way for them to share what they've learned with others, too, who might benefit from your product during the holidays.

There are many considerations to make when it comes to creating holiday packaging. The list above isn't every idea, but it's some of the most important. It makes life much easier for you and your customers when they're able to find the products that they want during various holidays of the year with very little effort. It adds to the profitability of the holiday season by allowing your products to compete in the marketplace and stand out for the quality they provide to their owners.

Holiday packaging is festive and fun. It helps others get to know your brand better that may have missed out on it in the past. It gives people joy and makes them eager to share their discovery of you with others. Holiday packaging is gift-worthy!

It's easy to create packaging with a kick. Custom packages are outstanding in every way. They grab people's attention and get them excited about the holidays. In many cases, they don't even need to be wrapped before being gifted to others. The holiday packaging that you choose for your products serves as a gift-ready option for all.

Get a Head Start on Your Holiday Packaging Designs

Ready to transform your holiday packaging? Let Mid-Atlantic Packaging handle the details for you. That way, you have plenty of time to focus on the other details that require your immediate attention. The holiday season is busy enough as it is without worrying about how well your packaging sells your product. Thanks to our innovative and custom designs, we create packages that speak for themselves. Contact us today for a free quote.