Blog

Anyone who has spent a few years in the packaging industry knows that it follows trends much like clothing and interior design. That is, sometimes a type of packaging goes out of style as a new, better option becomes available.

Such is the case with mailer boxes. If you have ordered anything from a website in recent years, chances are good that it came to you in a mailer box.

What are the characteristics of a mailer box? What makes them such a good choice for shipping high-quality goods so that they do not get damaged in transit?

Keep reading to learn the answers to these questions and many others. When you're ready, contact Mid-Atlantic Packaging. We can help you design mailer boxes that are customized to meet your company's unique needs.

Packaging Trends in the 21st Century

What are some of the packaging trends that appear to have considerable staying power in the industry? Most experts would say that these trends currently include:

• Digital printing
• Personalized packaging
• Minimalist design
• Sustainable solutions

Perhaps one of the reasons why mailer boxes are such a hot commodity right now is because all of these trends can be used with them.

Mailer boxes are terrifically easy to customize. Digital printing takes to these boxes like a duck to water, and you can certainly adhere to a minimalist design aesthetic with this type of packaging. Additionally, mailer boxes absolutely are recyclable as well as being made largely of recycled materials, making them a popular choice for environmentally conscious companies and their customers.

What Is a Mailer Box?

A mailer box is a versatile form of packaging that is constructed from paperboard. It can assume any size or configuration that is appropriate for your products. This type of packaging frequently is used for shipping and packaging.

Some of the benefits of choosing mailer boxes are:

• Easy to assemble
• No adhesives required
• Secure
• Durable
• Lighter weight than corrugated boxes
• Inexpensive
• Completely customizable

Mailer boxes are available in a variety of styles. The standard mailer box is equipped with wings to allow easy folding and unfolding. Alternatively, you might choose a mailer box with adhesive closure. This provides a sturdier mechanism for keeping products safe, and the adhesive strip easily is torn aside when the box is opened.

Other mailer boxes are not equipped with wings. Thus, they are closed simply by tucking the lid inside the main body of the box. Still, others have dividers inside to offer additional protection to the contents.

These options and others all are available through Mid-Atlantic Packaging.

What Is a Poly Mailer?

Boxes are not always the right solution. Sometimes, a bag simply makes more sense when the items inside are particularly small, light, and not especially fragile. Poly mailers are a prudent and cost-effective solution in these circumstances.

A poly mailer is really an envelope that is constructed from polyethylene. They are completely soft and flexible while still maintaining resistance against tears and water. Like mailer boxes, poly mailers can be customized to reflect your brand.

Poly mailers are affordable, weatherproof, and easy to store. Because they are durable and reusable, many companies rely on poly mailers when they need peace of mind.

When it comes to shipping apparel, books, textiles, shoes, and more, poly mailers are a sensible alternative.

The Benefits of Custom Mailer Boxes

It doesn't take long to discover the many advantages that using custom mailer boxes can bring to your brand. For instance, mailer boxes are endlessly customizable.

Just one of the customization options is the size of the boxes. Whether you need a box that is large, small, or something in between, chances are good that you'll find precisely what you're looking for. Do you want a mailer box that is custom-sized to fit your products? Ask Mid-Atlantic Packaging about the possibilities that await you.

Another way in which mailer boxes can be customized is through printing. In fact, you could say that digital printing and mailer boxes are a match made in heaven. Digital printing is known as a direct printing process in which ink is applied directly to the substrate with no intervening medium. In this way, digital printing is not the same as more traditional printing methods like litho-lamination or flexography, both of which use cylinders or print plates to transfer text and images onto boxes. Without the need for plates or cylinders, digital printing is faster, affords much better print quality, is less expensive, and provides the best in quantity control.

Digital printing offers brands the entire CMYK color spectrum with ease. Does your brand have a proprietary color that is used across your website and advertising materials? Digital printing makes it easy to add that color to your mailer boxes as well. Of course, you don't have to choose just one color. Digital printing makes transferring multiple colors to your boxes a breeze.

You also can customize your mailer boxes with your logo, brand name, information about your company, and much more.

Go with the Versatile Choice

Here is another crucial benefit that comes from choosing custom mailer boxes. This type of packaging is incredibly versatile. No matter where you need to ship your merchandise, putting them in a mailer box will keep them safe and sound every step of the way. Add inserts to the boxes when you're shipping more fragile items like skincare products or cologne. Don't forget that these boxes work just as well for food, glassware, subscription items, and pretty nearly anything else that you can imagine.

Ask Mid-Atlantic Packaging about the different fillers, dividers, inserts, bubble wrap, and more that can help you to get the ultimate in versatility out of your custom mailer boxes.

Security Is Assured

This may be one of the best reasons to choose mailer boxes for your eCommerce business. Thanks to being constructed from supremely crush-resistant materials, mailer boxes are tough to destroy. In fact, it's pretty difficult to hurt them even a little.

This means that you don't have to worry about the contents of each box getting knocked around in transit or even falling out of the box. You can even choose mailer boxes that have dust flaps that basically lock the box in the closed position. This makes the boxes safer, more secure, and remarkably convenient.

When you want to be certain that your products are intact when they reach your customers, go with custom mailer boxes.

Save Money, Get Quality

Chances are good that you don't want to blow your budget on packaging. On the other hand, you want packaging options that will provide the protection that your merchandise needs.

You'll probably find that custom mailer boxes sit precisely at the intersection of affordability and quality. In other words, they don't cost a lot of money, but they certainly do a fantastic job as far as functionality goes.

While custom mailer boxes won't break the bank, they still manage to look expensive. Much of the "look" comes from the printing and the quality of the design. However, these boxes also are made using materials that are inexpensive but incredibly functional.

Moreover, mailer boxes are extremely popular. High demand has increased supply, and the overall effect has been to drive down the cost of this style of packaging.

It's also worth considering that when you buy in bulk, you'll probably get a much lower rate.

The Easy Way to Go Green

Has your company given much consideration to how you can make your operations more environmentally friendly? It's becoming an increasingly critical consideration as more consumers become concerned about the health of the planet.

When you choose mailer boxes for your packaging needs, you are making an easy choice that's better for the environment. Not only are the boxes mainly made from recycled materials but also these boxes can be reused and recycled many times.

With consumers being motivated to "go green," they are even willing to pay extra for products and packaging that support this resolution.

Custom Packaging Makes Your Brand Memorable

How can you make certain that your company sticks in your customers' brains? There really is no easy answer. In fact, it is probably a combination of things.

For instance, it's critical that your products are well-made, useful, and desirable, but ensuring the quality of your products isn't the only thing you can do to make buying from your brand a memorable experience.

One of the most crucial things you can do is to package your products in custom packaging. Fortunately, mailer boxes offer you endless possibilities when it comes to customization.

When you are building a brand and want to do everything you can to better ensure the success of your company, using custom packaging is the perfect strategy. Customers love getting unique, one-of-a-kind packages that are exciting to open. Don't forget to include custom inserts, handwritten thank-you notes, free samples, and creative filler to make the experience one that's special and memorable.

Where Can You Get Custom Mailer Boxes?

When you need custom mailer boxes for your company, it just makes sense to work with a business that has the efficiency, experience, and reputation in the packaging industry that you can trust.

Contact Mid-Atlantic Packaging today to get a custom packaging quote. Thanks to our connections and expertise, we can easily meet all of your needs and even exceed your expectations.