Most brands spend a great deal of time, money, and effort in finding the right packaging for their product. Of course, it is possible to simply choose a generic box that could be used by any company, but that's not necessarily the best strategy.

On the surface, a plain, generic box might look like the way to go. After all, little effort is involved in it, and the price is certainly right.

However, when it comes to packaging, it's rarely smart to go the cheap and easy route. The results of this misstep may include missing out on all sorts of brand recognition opportunities and damaged products that will disappoint your customers.

This means that the time and research that go into designing better packaging are always worth the trouble. When you design packaging for your brand, you're making the most of a critical marketing opportunity while also ensuring the safety and preservation of your products.

By now, you're beginning to understand that packaging can fulfill many purposes. Another one of these purposes is showing off your products to the best advantage.

For many brands, this means choosing window boxes as their primary packaging. What are the characteristics of a window box? How can it enhance the public's impression of your products? Is it possible to customize window boxes?

The answers to all of these questions and more are found below, and when you're ready, be sure to contact Mid-Atlantic Packaging to get a quote for designing and manufacturing custom window boxes for your brand.

What Are Window Boxes?

When you begin researching the types of packaging that are available for your products, you will find that you have many options, with window boxes being just one of these.

What sets window boxes apart from others is that they have a window cut out of the lid or box. These windows may have a thin plastic sheet placed over them to offer protection to the products inside. However, it is possible no plastic sheet will be used, exposing non-perishable products to the open air. This may be a sensible feature if you want people to be able to feel the unique texture of your product even before they purchase it.

The windows may be large or small. You may use just one of them, but some brands decide to use two or more windows in the same package. The features you choose really depend upon the products that you sell and what you want to highlight about them with the window.

Why Choose Window Boxes as Primary Packaging?

Many brands find a variety of benefits from using window boxes. Some of these include:

• A more creative design
• Windows highlight certain product features
• Giving the packaging and the product a more special appearance
• Adding an element of fun to packaging
• Being able to put the product on view
• An opportunity to use sustainable, recyclable packaging

Consider the last time that you were browsing the shelves at a store. As you scanned the products, you may have found the ones that were packaged in window boxes to be especially intriguing. That's because you had an opportunity to actually see, and perhaps even touch, the product before you paid money for it. This can be a valuable visual and tactile experience for the customer.

Accordingly, using window boxes as your primary packaging could enhance recognition of your brand and spur sales. Eye-catching packaging really is worth the investment.

Make Your Products Stand Out

It is rare for a brand to be the single entrant in a field of the market. Basically, most products are not unique, so they have competitors.

If you want to succeed, then it is essential that you differentiate your products from those of your competitors. This is not always easy. You can take the approach of making a superior product, such as by using better materials and manufacturing methods.

That is a great start, but if you really want to capitalize on your innovative products, then it is critical that your packing does a lot of the heavy lifting for you.

Accordingly, you want your packaging to tout the features and benefits of your products, but you can take that one step further by placing a window somewhere in the box.

That window is how you show the customer that your materials and processes are better than those of the competitor. Perhaps your products have a more attractive coloring or have a scent that you want to highlight. A window is a perfect way to emphasize these features so that the consumer has an opportunity to clearly see and sniff the product so they can make a more informed buying decision.

What Products Are Packaged in Window Boxes?

Pretty nearly any product that you can imagine is appropriate for window boxes. Here are a few examples:

• Scented bath soap
• Hair extensions
• Food
• Bed sheets
• Candles
• Toys
• Art supplies

Do you have a totally different type of product that you believe could benefit from being packaged in a box with a window? Just get in touch with Mid-Atlantic Packaging. Our design experts can help you create packaging that is custom-made just for your products.

Boost Consumer Confidence and Your Sales

Using window boxes may be an especially critical strategy for startups. This is because your brand isn't yet a known quantity. Your competitors, who may have been in business for many years and have garnered a great deal of brand recognition, don't have the same problem.

Chances are good that you decided to develop and sell your products for a reason. Maybe you have a better way of making them or are producing items that have additional features that your competition isn't using.

Is there a way that you can use a window to highlight these differences? With a bit of creativity, you may find that it is possible to not only tell customers that your product is superior but also demonstrate this by using a box with a window in it.

When potential customers are weighing their options, they may be drawn to your packaging because of its unique look or because your window boxes give them a chance to see, smell, and touch your product.

Accordingly, window boxes can grab consumer attention and become a key component of your marketing strategy. Invite customers to see and feel the difference in your products, and you just might convince them to take your products home.

Getting Attention Is Critical

When you are nurturing a new brand, it is crucial that you take every opportunity for publicity that you can get. Of course, this probably starts with building a better, more desirable product, but opting for custom window boxes for packaging will definitely support this strategy.

Simply put, window boxes are appealing to customers. They draw the eye because of their differences, and most people will not be able to resist the opportunity to pick up that box.

Once it is in their hand, they will want to sniff it, touch the product or examine it more closely. This is the critical moment of the decision. With the product already in their hand, they will probably put it in their cart and take it home.

The appeal of window boxes is demonstrated in online storefronts as well. Although it is not possible to pick up, smell, or touch the product, these boxes still catch the eye. Consumers will reason that your products are packaged in window boxes because they are difficult to resist. A truly well-designed window box could be a serious boost to your sales and to brand recognition.

Customizing Window Boxes

One of the top advantages of choosing window boxes for your products is that they are highly customizable. In fact, countless customization options are available, which can make the design process a bit overwhelming.

Still, you will probably find that certain features appeal to you more or seem more appropriate for your brand than others.

As an example, consider the shape of the window. Squares and rectangles are common choices, but some brands go with circles, octagons, or a more free-flowing shape. Size is another important consideration. Will you include a tiny window that is suitable for providing just a peek or a large window that really lets the customer see what they are buying?

Some brands set themselves apart by placing a window on a corner or an edge while others make use of more than one window to highlight different features of their products.

Of course, the configuration, size, and shape of the box itself are other primary concerns. Squares and rectangles are common choices, and they can be highly attractive. However, if your brand is a little offbeat or different from the rest, perhaps you could use the shape of your box to emphasize this fact.

Box shapes may include round, pillow, hexagon, heart, flower, and others. Between the original shape of the box and an alluring window, consumers won't be able to resist picking up your products.

Finishing Window Boxes

With the size, shape, and structure of the box and its window decided, it is time to consider further finishing options. Once again, you will have a world of choices that will make it possible to create packaging that is unique to your brand.

It is wise to incorporate design elements such as the name of your brand and its logo. Consider using colors from the logo or experiment with colors that reflect the product. Be sure to include any text on the packaging that will help customers to make an informed purchase decision.

Many brands choose to add photos, images, or other graphic design elements in the design of their boxes. A repeating pattern similarly can be an attractive choice.

You'll also have choices for things like matte or glossy finishes, adding an aqueous coating, or using a spot UV treatment. Would some stamped foil enhance the design? Perhaps you'll add a custom ribbon to the finished box.

Design Custom Window Boxes with Mid-Atlantic Packaging

If you are ready to discover all of the possibilities that are available with custom window boxes, contact Mid-Atlantic Packaging. We'll give you a custom packaging quote that includes everything from the design of the box to manufacturing the finished boxes.

Work with a dedicated member of our design team or provide us with a ready-made design that you want us to bring to life. Either way, Mid-Atlantic Packaging is your partner when you need superior product packaging solutions.