The holidays are busy enough without adding another stop to the gift list. Your customers are looking for thoughtful gifts that feel special, look beautiful, and are ready to give the moment they leave your shop. A well-curated gift box checks every one of those boxes.
But here's the exciting part for retailers: beautiful presentation doesn't just make shopping easier. It adds value!
When yo
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What Goats Can Teach Us About Great Packaging
5th Oct 2026
From Farm to Front Door: The Making of a Memorable Mailer
There’s a lot to love about getting a package in the mail. The little thrill of seeing your name on the box. The rustle of tissue paper. That moment when you finally get to the good stuff.
For a small business, all of those little moments are an opportunity to introduce customers to your brand in a way that a product page simply can&
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Custom Ribbon Starting at Just Two Rolls? Yes, Really.
16th Sep 2026
Sometimes, the finishing touch is what makes the moment.
A florist ties a ribbon around a bouquet, a baker adds it to a box of macarons, or a boutique owner uses it to finish a gift for the customer who has been shopping with them for years. Suddenly, it feels a little more considered. A little more them.
And now, we can offer that detail in-house.
Our new custom hot stamped ribbon is made right h
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It's Not Too Early: 7 Holiday Moves to Make Right Now
Posted by Julie Rotuno on 2nd Sep 2026
For many small businesses, Q4 isn't just a good quarter. It's the quarter. The one that funds the slow months, pays for next year's growth, and decides whether the year felt like a win or a scramble. And it's true whether you sell products or services: Retail enters its biggest sales window of the year, while service providers see client budgets loosen, year-end gratitude kick in, and re
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Why Your Brand Is Your Only Unfair Advantage
Posted by Julie Rotuno on 9th Jul 2026
Think of a brand you're loyal to. Not the cheapest one, not the most convenient one, but the one that means something to you. Chances are, it isn't really about the products they sell. It's about a feeling, and somebody, somewhere, made a deliberate choice to create it.
It's Rarely the Product. It's the Feeling.
Think about the businesses you actually go out of your way for, like the dog groo
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DIY: Father's Day Gift Bag
15th Jun 2026
Father’s Day is the perfect time to show a little extra love, and what better way than with a handmade touch? If you’re looking to add a bit of “wow” to your Father’s Day gift without a last-minute trip to the store, this DIY gift bag is just the thing. Using items you’re likely to already have on hand, you can present your gift in a way that’s as thoughtf
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Three Ways to Style Our White Turn Top Shopping Bag
1st Jun 2026
Some packaging colors make a statement all on their own. Others become the perfect backdrop for whatever story you want to tell.
Our White Turn Top Shopping Bag falls firmly into the second category.
Clean, crisp, and endlessly versatile, this customer favorite can transform to fit nearly any brand aesthetic with just a few thoughtful finishing touches. To prove it, we paired the same white sh
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The Hidden Costs of Cheap Packaging
Posted by Julie Rotuno on 29th Apr 2026
Picture this: a customer has just discovered your boutique—maybe through Instagram, a friend's recommendation, or a happy afternoon of browsing. They have fallen in love with your soaps, your hand-poured candles, your curated line of artisan goods. They bring their purchase to the counter, ready to buy, maybe even to give as a gift. And then it goes into a plain brown bag. No tissue peeking
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TL;DR
One product for everywhere you sell: Elevate in-store bags and ecommerce shipments with this single, versatile branding tool.
Instantly recognizable: Turn every touchpoint into a signature look your customers spot (and remember) in seconds.
Built for repeat business: Create feel-good, gift-worthy moments that keep customers coming back for more.
A
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How to Create a Swag Bag People Actually Keep
25th Mar 2026
Some projects come across your desk and you just know they're going to be special.
The Unicorn CEO Summit was one of them. Imagine: a room full of women who aren't waiting for permission, formed by founders, leaders, and visionaries who are actively changing the game. Getting to create the custom swag bags for an event like that? We took it seriously.
The result was a set of beautifully branded
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Julie Rotuno Named CEO of the Year
18th Mar 2026
Some moments feel big. This one feels earned.
We're beyond proud to share that our CEO, Julie Rotuno, has been named CEO of the Year in the B2B, Agency & Professional Services category, an honor that recognizes women who don't just lead businesses, but build the infrastructure that keeps entire industries moving.
This isn't an award for the loudest voice in the room. It's for the leader w
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Your packaging could work harder for your business. With endless design options, there’s so much room to explore, experiment, and express your brand’s unique personality! A thoughtful tweak here or a splash of creativity there can transform your packaging into something that customers not only notice but remember.
Custom branding isn’t just functional; it’s an experience. Y
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When packaging reflects who you are, it carries meaning. For Blanca Flor, a silver jewelry store run by mother-daughter team Donna and Sofia, that meaning is rooted in heritage, artistry, and connection.
Their story began decades ago when Donna studied and lived in Mexico, marrying a Mexican photographer and falling in love with the country’s artistry. What started as selling contemporary
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The Secret Behind 20 Years of Boutique Success
29th Aug 2025
Nestled in the heart of Annapolis—a quaint, historic waterfront town in Maryland where cobblestone streets meet sailboats and timeless charm—stands Lilac Bijoux, a boutique that has been dressing women in effortless style for 20 years.
Inside, the clothing tells the story: vibrant, signature prints alongside wardrobe-building neutrals; airy ruffles and puff sleeves paired with clea
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Offering gift wrapping is already a win for your busy customers, but taking your present-tation to the next level can turn every purchase into a work of art. When your packaging surprises and delights, your customers are more likely to share it, talk about it, and come back for more. Here are three creative wrapping techniques to make your shop’s gifts stand out and create moments your custo
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Foil or Ink, How Do I Choose?
18th Feb 2025
Ever wonder how we achieve such pristine printing on your favorite products? It all comes down to our methods: Hot Stamping and Ink Printing. But what are those, exactly? On one side, we’ve got Hot Stamping—the showstopper of the printing world. It’s bold, it’s fancy, it practically winks at you. On the other side is Ink Printing—the reliable, effortlessly sty
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Your bag is a fusion of style and function–a way for your customer to easily carry their purchase and show it off. But have you ever given the handle of your bag much thought? Just as the exterior of your bag communicates your brand’s purpose, values, and aesthetic, the handle does just as much work with the added bonus of its tactile effect on your customers: Does it feel good in their hands?
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The holidays are no joke at Mid-Atlantic! Each year, our staff team up to decorate their office space and compete for the coveted prize: the Golden Nutcracker. Watch the video below for a recap of our 2023 Holiday Contest, where Team Lollipop came out on top! Stay tuned for more next week when we reveal this year's contenders and your chance to vote on the victor!
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Innovative Packaging Solutions for the Beauty Industry
Posted by Julie Rotuno on 20th Aug 2024
Running a beauty brand requires customer understanding, stand-out marketing, and proper product protection. Read on to discover more about the importance of effective beauty packaging and innovative packaging solutions for the beauty industry. The goal is to succeed in your industry and have a loyal customer base that loves your products.
Importance of Effective Beauty Packaging
Product packaging
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Preparing for Black Friday as a Small Business Owner
Posted by Julie Rotuno on 20th Aug 2024
Black Friday is one of the biggest shopping days of the year, and for small business owners, it can be a crucial opportunity to increase sales and attract new customers. However, with so much competition from larger retailers, small businesses need a solid plan to make the most out of this busy day. This blog post will discuss tips and strategies for how small business owners can prepare for Black
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How To Choose the Right Packaging for an E-Commerce Business
Posted by Julie Rotuno on 20th Aug 2024
Does your product packaging benefit your customers and your e-commerce company? Here are tips on choosing the right packaging for an e-commerce business.
The Importance of Product Packaging
So why does packaging matter for e-commerce businesses? Product packaging protects your products before, during, and after transit, providing additional marketing and advertisement to your business. This can he
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The Impact of Packaging on Consumer Decision-Making
Posted by Julie Rotuno on 20th May 2024
Packaging is an integral part of the manufacturing and retail industry, designed to protect and contain products and provide essential information to consumers. However, packaging has a far greater impact on consumer decision-making than just acting as a container. It’s often the first point of contact a consumer has with a product, playing a vital role in capturing their attention and influencing
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5 Memorable Packaging Ideas for Your Apparel Brand
Posted by Julie Rotuno on 19th May 2024
When it comes to building a successful apparel brand, presentation is key. One way to make a lasting impression on customers is through unique and eye-catching packaging. This article will explore five memorable packaging ideas for your apparel brand. Let’s dive in!1. Minimalist Designs Less is more! A minimalist design on custom shopping bags looks sleek and allows your brand logo to take center
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How Personalized Packaging Can Impact Customer Loyalty
Posted by Julie Rotuno on 29th Mar 2024
Packaging can have a lasting impact on customers, especially if it helps keep their products organized and secure. Here’s how personalized packaging can impact customer loyalty.Ensures Proper Product ProtectionThe purpose of packaging is not only to keep your belongings in one designated space during transport. It also provides a protective layer, especially for fragile or delicate items. The last
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6 Custom Packaging Trends To Watch in 2024
Posted by Julie Rotuno on 28th Mar 2024
Custom packaging has become an essential part of the retail industry, and its significance will grow in the coming years. In today’s market, where competition is fierce and consumers have more options than ever before, standing out from the crowd has never been more crucial. This need to stand out is where custom packaging comes into play.It helps brands differentiate themselves from their competi
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4 Ways Branded Shipping Mailers Can Increase Brand Awareness
Posted by Julie Rotuno on 28th Mar 2024
Standing out can feel like a daunting task in a world brimming with businesses. As a small business, you want to make your presence felt, generate brand awareness, and drive sales. One of the most effective ways to achieve these goals is through branded shipping mailers.
Customized mailers with your brand name, logo, or message printed on them deliver more than packages; they convey your
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Tips for Packaging Oddly Shaped Products
Posted by Julie Rotuno on 28th Mar 2024
Packaging oddly shaped products requires some effort, creativity, and patience. Whether you're dealing with fragile items, irregular shapes, or products that don't fit into standard boxes, the appropriate packaging will ensure they arrive at their destinations without damage. Customer satisfaction means everything in business, and packaging plays a massive role in fulfilling that. Discover tips
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Creative Ways To Use Patterns in Packaging Designs
Posted by Julie Rotuno on 22nd Mar 2024
Packaging design is one way to make your product stand out from the rest. Patterns can grab consumers’ attention, convey a message, and add an element of uniqueness to the product. But how can you use patterns creatively in packaging design? Come and explore five creative ways to use patterns in packaging designs.
Custom Patterns
One way to use patterns creatively is by making custom pat
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Tips for Saving Money on Packaging Materials
Posted by Julie Rotuno on 22nd Mar 2024
Packaging materials can be a significant expense for businesses. The cost of buying boxes, tape, packing peanuts, and other supplies can quickly add up, especially for small businesses. But there are ways to save money on packaging materials without sacrificing the integrity of your shipments. This blog will explore tips and strategies for reducing packaging material costs, making your business
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How To Create a Jewelry Unboxing Experience That Wows
Posted by Julie Rotuno on 6th Mar 2024
When a customer purchases jewelry from your shop, your store should leave a lasting impression beyond your doors. Packaging is one of the most important parts of determining whether the customer will return. Your packaging should look beautiful and eye-catching while protecting the product against friction, movement, and damage.
Follow along as we provide a brief overview of the importance of
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The Cost-Benefits of Plastic Bags for Your Retail Business
Posted by Julie Rotuno on 7th Feb 2024
In an ever-competitive retail landscape, cost-effective solutions that cater to business needs and customer convenience are paramount. One such solution is the use of plastic bags, a seemingly simple choice that carries substantial financial benefits. Using plastic bags for your retail business can lead to significant savings while enhancing customer service and presenting potential marketing oppo
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