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Consumers are grabbing for some very different things in 2021 than they were in 2020, 2019 or 2018. As anyone in the consumer-goods industry knows, packaging strongly influences buying decisions. In a consumer poll conducted by the Paper and Packaging Board, 72 percent of consumers agreed that packaging design influences their purchasing decisions. The poll also provides some insights into the imp …

Packaging should tell a story. However, far too many brands leave the pages unwritten because they are only looking at packaging from one angle. For some, the priority is reducing packaging costs. Others only focus on creating the boldest style possible. Others simply don’t put any thought into packaging beyond selecting appropriate dimensions. There’s a big opportunity that’s being missed with th …

Shredded paper is shredding the competition when it comes to providing an affordable, sustainable packing material. Jubilant and whimsical, crinkle cut shred paper is designed to make recipients smile. However, this packaging filler is no joke when it comes to creating a very dependable, cost-effective way to protect items during transport. Take a look at what there is to know about the benefits o …

Is your business packaging showing the world that you are youthful and vibrant? Or invoking a sense of peaceful calmness? Most importantly: Do the colors of your retail packaging accurately depict the messages and branding of your business to attract your target customers?Browse the Color Psychology chart to learn descriptive meanings and emotions associated with common packaging colors.Which mean …