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Is your business packaging showing the world that you are youthful and vibrant? Or invoking a sense of peaceful calmness? Most importantly: Do the colors of your retail packaging accurately depict the messages and branding of your business to attract your target customers?Browse the Color Psychology chart to learn descriptive meanings and emotions associated with common packaging colors.Which mean …

What is it about kraft boxes that makes you look twice? Kraft boxes are “naked” boxes made from unbleached pulp. In most cases, they are made from recycled kraft paper. This gives them a very wholesome, holistic look that somehow makes whatever is waiting inside take on a homespun vibe. The benefit on the sender side is that kraft boxes are extremely easy to design, make and ship. Take a look at w …

There’s a “like” waiting under every package lid! While social media has taught the world many different lessons over the past decade, one of the biggest takeaways for marketers is that people love to share their experiences. In fact, the concept of the “shared experience” is what has helped countless YouTube, Facebook, Instagram and TikTok stars to gain millions of fans while doing ordinary, ever …

How does a brand become unforgettable? The secret comes down to creating an experience that leaves an imprint. For brands, this means appealing to all the senses to create an exciting, satisfying product interaction for customers from start to finish. Many brands overlook the importance of packaging in the overall process of making an impression. However, packaging is an important tool for brand r …